Zhang Deyong, Researcher, Institute of Financial Strategy, Chinese Academy of Social Sciences

　　On February 18, data released by the National Film Bureau showed that from February 11 (New Year's Eve) to 17 (the sixth day of the first month), the national movie box office reached 7.822 billion yuan. Following the 5.905 billion yuan in 2019, the Spring Festival file was refreshed again. National movie box office records, and at the same time created multiple world records such as single-day box office in the global single market and weekend box office in the global single market.

Among them, on February 12 (the first day of the first month of the lunar calendar), more than 34 million spectators across the country entered the cinema, and the box office for the whole day exceeded 1.7 billion yuan, setting a record for the total number of single-day visits and single-day box office in the history of Chinese film.

　　The Spring Festival is the most solemn traditional festival of the Chinese nation.

During the Spring Festival, the hot movie market and the movie box office hit a record high, which was the result of several factors.

With the improvement of living standards, in addition to traditional Chinese New Year forms such as eating New Year’s Eve dinner, keeping the New Year, and paying respects, people are also increasingly enjoying the joy of spiritual gluttonous feasts such as film and television, making the New Year more intense.

So, together with relatives and friends, walk into the cinema and watch a pleasing movie. Besides watching the movie, it also adds a more festive and festive atmosphere to the Spring Festival.

　　This year's Spring Festival is also different.

In the face of the sudden impact of the epidemic, we took the lead in the world to control the spread of the epidemic, and achieved major strategic results in epidemic prevention and control, which provided the most powerful guarantee for a peaceful holiday atmosphere this year's Spring Festival.

Under the premise of normalizing epidemic prevention and control in all aspects, people no longer have excessive worries. Instead, they celebrate the Spring Festival by going into a movie theater and enjoy the pleasure brought by visual impact.

In addition, the promotion of "Chinese New Year in situ" is being promoted in various places this year, which has also spurred the movie box office to a certain extent.

　　Movies have increasingly become one of the main forms of entertainment for celebrating festivals.

This year’s Spring Festival film has a wide variety of film types. Movies such as "Hello, Li Huanying", "Detective Chinatown 3", and "Assassination Novelist" have their own characteristics. They are grounded and popular, creating considerable box office revenue.

Despite the influence of variables such as epidemic prevention and control and attendance control, the Spring Festival film market this year still achieved a significant increase in attendance, attendance, and box office. This shows that my country’s film and television industry, as one of the cultural industries, has A qualitative advancement in the level of creation can only show off during the important period of the Spring Festival, attract audiences to the theater, and promote the continuous recovery of the film and television industry.

　　The film and television industry is one of the industries most severely affected by the epidemic, especially the film industry was pressed the "pause button" during the Spring Festival of the Year of the Rat.

Since the second half of last year, with the steady progress of resumption of work and production, my country's film industry has maintained a steady and strong pace of recovery.

The film market was bullish during the Spring Festival in the Year of the Ox, which gave a positive signal to the recovery of the film industry throughout the year.

This will also help promote the continued recovery of the entire consumer market and inject fresh impetus into the sustained and stable recovery of the Chinese economy.

　　Movies are not only an art form with profound social and cultural connotations, but also a way of consumption that people love to see and hear. It is in line with the upgrading trend of residents' consumption towards quality, diversification and experience.

This year's Spring Festival film market ushered in a "good start" for the Year of the Ox, which means that my country's film industry is gradually getting rid of the haze of the epidemic and ushering in the spring of full recovery.

At the same time, as a microcosm, it highlights the great potential of China's market and reflects the "brilliance" of China's economy.

　　Looking at the movie market, my country’s consumer market is "opening doors" even more during the Spring Festival of the Year of the Ox.

During the Spring Festival, the national key retail and catering companies achieved sales of 821 billion yuan, an increase of 28.7% over the same period last year.

Six days before the Spring Festival, the number of packages received across the country reached 480 million, which was three times that of the same period last year; from February 11 to 17, the national online retail sales exceeded 122 billion yuan...

　　Although this year’s Spring Festival Transport is not as affected by the epidemic as in previous years, the reduced flow of personnel does not hinder the “buy, buy, and buy” in the consumer market. New trends in consumption upgrades such as customization, intelligence, and personalization have promoted the warming of offline consumption. , Accelerating the integration of online and offline consumption, buying goods and buying services at the same time, commodity consumption and service consumption progress together, driving the rapid recovery of catering, entertainment, hotel and other industries.

While enriching people's holiday leisure and entertainment, it also further stimulates my country's huge consumption potential.

　　In 2020, despite the huge impact of the epidemic, my country's final consumption rate is still close to 55%, accounting for 54.3% of GDP, which is a relatively high level in recent years. Consumption is still the "ballast stone" for the stable operation of my country's economy.

Consumption plays a fundamental role in my country's economic development and is the pillar of my country's economic development.

From the film market to the consumer market, from the consumer market to the Chinese economy, the "good start" during the Spring Festival this year reflects the huge potential and real tension of my country's consumer market, and reflects that my country has enough room to expand domestic demand, which means that China's economy After withstanding the severe test of the epidemic, it is gradually recovering.

These are the distinctive characteristics of China's great economic potential, strong resilience, and strong momentum, and are an important guarantee for building a new development pattern.