Many TV stations have their own good shows

There are traditional culture, warm stories, and immersive experience

　　Author: reporter cow dream flute flat as a newspaper correspondent reservoir

　　This year’s Spring Festival, many satellite TV’s Spring Festival Gala have appeared one after another, presenting the audience with a colorful and unique audio-visual feast: Beijing TV’s Spring Festival Gala is playing cross-border, Dragon TV’s Spring Festival Gala is playing a hot drama and a seascape, Liaoning Satellite TV and Tianjin Satellite TV Spring Festival Gala continue to make efforts in language programs.

　　It is worth mentioning that this year there are still several satellite TV Spring Festival Gala pioneering new ways, such as Henan Satellite TV Spring Festival Gala unexpectedly out of the circle with antiquity, Zhejiang Satellite TV Spring Festival Gala with the theme of "Comedy Spring Gala" for the first time, Jiangsu Satellite TV Spring Festival Gala continues the theme of "Happy Family Fun" Relive the annual memory of anti-epidemic and poverty alleviation in the section and special programs, and present the centenary of the Communist Party of China, and form a unique "cultural hard dish" in the feeling of happiness... This year, many TV stations have new ways to participate in the Spring Festival Gala to the audience. Brought more surprises.

Cultural and cultural programs show unique charm

　　For a period of time, the Spring Festival Gala programs of various David TVs have been competing for beauty, but the traffic stars dominate the screen, and the lack of originality in the program has been constantly complaining.

And this year, many satellite TV Spring Festival Gala have rooted traditional culture in song and dance programs, spreading Chinese culture in a way that audiences love to hear, and received many praises.

　　On the first day of the Lunar New Year, Henan Satellite TV’s Spring Festival Gala accidentally "out of the circle" due to the dance program "Tang Palace Night Banquet", and was ranked No. 1 on the Weibo Variety Chart, "Henan Spring Festival Gala threw a wave of king bombs" and "Secret dance "Tang Hot topics such as "Gong Ye Yan" "Behind the Stage" and other social platforms have also blown up social platforms such as Weibo and Douyin.

The dance "Tang Palace Night Banquet" uses 5G and AR technology to display the virtual scene, 14 lively and agile "Tang Dynasty girls" walk out of the ancient paintings. At that time, the dancing postures of the palace ladies were magnificent, and the cultural features of the heyday of the Tang Dynasty were perfectly displayed.

After watching it, netizens praised and commented, “This show is like a wonderful night tour of a Tang Dynasty girl’s museum” and “Tang Palace Night Banquet really made the national treasure come alive, as if traveling back to Datang in one second, waiting for the epidemic to pass. You must come to the Henan Museum to see for yourself.”

　　“We used 5G+AR technology to combine the virtual scene with the real stage, and put singing and dancing into the museum scene, creating a feeling of a wonderful night in the museum.” said Chen Lei, the director of the party. I went to Henan Museum and felt that these performances were worthwhile. We also contributed a little bit to the revival of traditional culture."

　　With the outing of "Tang Palace Night Banquet", other traditional cultural programs of Henan Spring Festival Gala also made the audience discover new surprises.

Although the Tai Chi performance "In the Heaven and Earth" lasts less than two and a half minutes, Tai Chi gossip, cosmic stars, flying dreams and China's aerospace industry are all included; the folk music master Fang Jinlong plays the thousand-year bone flute, and the Chinese ancient orchestra and electro-acoustic band The creative performance "Chinese Music New Year Imagination Songs" jointly brought, let the ancient music give out the sound of the new era, and many netizens said movedly: "This is the perfect blend of ancient culture and modern culture! Eight thousand years ago It is a miracle that the bone flute can be sounded!" "For Chinese people, the cultural influence is deeply rooted in their bones. The instant resonance it can trigger is a powerful spiritual force."

　　The Chinese Spring Festival Gala of Hunan Satellite TV also used singing and dancing programs to convey the strong feelings of family and country. The cross-border opera "Women" uses Chinese historical stories and opera to echo the spirit of riding the wind and waves; the song "Auspicious Light" interprets China in the form of words that young people like. The worship tradition of the ancient Spring Festival; the national style show "The State of Etiquette" showed the exquisiteness of Chinese costumes and etiquette. Netizens exclaimed, "This is Hanfu, beautiful and atmospheric."

Language programs rejuvenate

　　Carnival is the strongest label of the Spring Festival Gala, and it is also a symbol of the Chinese New Year.

Compared with the audiovisual experience brought by singing and dancing performances, the audience showed a great love for language programs such as cross talk and sketches.

This year, Zhejiang Satellite TV, Tianjin Satellite TV, Liaoning Satellite TV, etc. successively launched the concept of "Comedy Spring Festival Gala", allowing more and more people to see the potential of "Comedy Spring Festival Gala".

　　Relying on the unique geographical and cultural advantages of cross talk, Tianjin Satellite TV launched the first cross talk Spring Festival Gala in the country around the theme of "Home and Inheritance".

Generations of cross talks such as Ma Zhiming, Tian Lihe, Guo Degang, Yu Qian, Yue Yunpeng, Meng Hetang, Guo Qilin gathered together to share the stories behind father-son family affection, master-disciple affection, fellowship, etc., bringing laughter to the audience and arousing emotional resonance .

Ma Zhiming, the successor of Ma's cross talk and the eldest son of Mr. Ma Sanli, said: "Crosstalk Spring Festival Gala is a new initiative. Letting young people listen to our crosstalk is a development and promotion of crosstalk."

　　Liaoning Satellite TV’s Spring Festival Gala relies on its natural comedy genes and takes language programs as its main features. It gathers famous comedians such as Feng Gong, Li Xueqin, La Mu Yangzi, Pan Changjiang Pan Yang, Gong Han Lin Gong Tiankuo and Happy Twist. The content should be echoed. Hot spots, incorporating the themes of the times such as family affection, rural revitalization, and poverty alleviation.

　　Zhejiang Satellite TV and Youku, together with the theme of "Laugh and Win this Year", brought together veteran comedians such as Guo Donglin, Jiang Kun, Pan Changjiang, Song Xiaobao, Zhu Shimao, as well as emerging comedians such as Jin Jing, Li Xueqin, and Yang Di, to create a A Spring Festival Gala with "comedy" as the core.

It is worth mentioning that the party reproduced the classic sketches "Eating Noodles" and "Not Bad Money", and conveyed the spiritual power of the people across the country to fight the epidemic through representative pasta from various places.

It is the best tribute and inheritance to give classic programs new connotations of the times.

Chen Xuewu, the chief director of the gala, said, "The theme of this Spring Festival Gala is comedy. I hope everyone can get a certain degree of release from the depths of their hearts and at the same time bring hope to the future."

New technology brightens the audience

　　In addition to the innovation of the theme and program of the party, this year's Spring Festival Gala of many TV stations also showed great enthusiasm for new technology. The content of technology is getting higher and higher, which brings unprecedented audiovisual shock to the audience and is closer to the preferences of young audiences.

　　The Beijing TV Spring Festival Gala adopts an 8K live production system and uses a 5G method to return the signal. Through the capture of a 360-degree omnidirectional lens, it will give the audience an immersive and immersive experience.

Chief Director Qin Zheng said: "The Beijing Spring Festival Gala uses the concept of central axis in the stage design to create a 360-degree performance venue with the main stage as the main stage and the side stage as a supplement, which makes the performance more immersive." The daily interaction between the characters Kano Orange and Da Zhang Wei, and the subsequent dance with everyone on the stage, also made many netizens call "this interaction is too real."

　　"How to make new ideas for the TV themed party, we are always looking for a breakthrough." As Liu Xin, the main creative team of Hunan TV's Spring Festival Gala for the Year of the Ox, said, in terms of stage, Hunan Spring Festival Gala uses a combination of real scenes and large screens to bring Changsha City onto the stage. , Changsha’s street shops and residents’ families are all presented on the real scene. The effect of combining virtual and real makes netizens lament that "As if seeing my New Year's Eve scene"; in terms of audience interaction, the gala is linked with Douyin to create #新春最牛祝传说# Topic activities, let short video creation become the support of large and small screen linkage of the evening party, and have in-depth interaction with the audience.

　　Henan Satellite TV used the 5G "cloud" interactive form for the first time in this year’s Spring Festival Gala, realizing the same screen in the air, sharing the "harmonious warmth, joy and harmony" New Year atmosphere; the gala also specially planned the "Henan Spring Festival Gala New Year Festival", using "5G+" and "Internet" +" and other means for live broadcast, deepening the integration of large and small screen media.

　　In order to let every wanderer who can't go home feel the warmth of home, several satellite TVs have launched special programs with the theme of "Chinese New Year in Place".

According to Zhou Kui, associate professor of Communication University of China, “If you can accurately grasp the word'love', family, friendship, nostalgia, and patriotism will all be covered, so that the audience will experience the deep affection in this evening party. Taste and Nian Taste, in the hope that in the coming year, we will work harder, be more aggressive, and achieve a better self and home country, then this party will be a success."

(Our reporter Niu Mengdi, our correspondent Chu Pingru)