A Chinese Year in the Museum

　　Author: reporter Fang Qu Yun Li Yun

Tianlongshan Grottoes, the head of the Buddha, the owl of the woman, the picture of the five cows, the picture of the lady with hairpins... This year's Spring Festival, a group of cultural relics hidden in museums suddenly became "fire", making it difficult to find tickets for many museums. ".

At the same time, new games such as cloud viewing exhibitions and online live broadcasts have also sent cultural relics to the "cloud", allowing more people who cannot visit the site to experience the beauty and fun of traditional culture without leaving home.

Looking for a Chinese New Year in the museum has become a New Year custom and is constantly evolving.

From offline to "cloud", from cultural relics to cultural creation, from one-way exhibitions to interactive exhibitions, museums in various places are entering the daily lives of the people in more diverse ways and in a more free and lively manner, and enriching the public’s lives. The artistic experience evokes the cultural identity that people have long been fused in their blood.

Cultural relics

Let traditional cultural symbols "break the circle"

　　What kind of spark will come from the combination of cultural relics and dance?

This year's Spring Festival, a Tang-style dance "Tang Palace Night Banquet" unexpectedly put Henan Museum on the hot search.

The laughter and scolding of a group of Tang dynasty girls made many contemporary people feel the emotional resonance.

According to Chen Lin, one of the main creators of the show and the choreographer of Zhengzhou Song and Dance Theater, the inspiration for the girls of the Tang Dynasty in this dance came from a group of three-color figurines of the Tang Dynasty in the Henan Museum.

Many netizens felt the charm of traditional culture after watching the show, and wanted to go to the Henan Museum to see the prototypes of the girls in the Tang Dynasty.

　　On Weibo, Henan Museum took advantage of the trend to launch the "Tang Palace Night Banquet Hand-Drawing Contest" interactive topic, inviting illustrators, designers and many netizens to create works on Tang Palace Night Banquet and Tang Dynasty girls.

Currently, this event has more than 20 million readings.

In addition to creating paintings, many illustrators have spontaneously designed series of derivatives such as eco-friendly bags and mouse pads.

　　Today, the museum has long become a comprehensive space for people to learn about humanities and history, study science and art, and conduct cultural and leisure activities.

The audience is no longer satisfied with simple viewing, but seeks a sense of participation and interaction in the museum.

How to "activate" the profound resources of Central Plains culture and Yellow River culture in the museum?

How to make ancient cultural relics and contemporary audiences have emotional identification and resonance?

Henan Museum has done a lot of work.

　　An important attempt is to make "blind boxes" across borders.

Since last year, the archaeological blind boxes launched by Henan Museum have been in short supply.

On the eve of the Spring Festival this year, Henan Museum put up 12,000 blind archaeological boxes online at a time, and they were all sold out in less than 5 days.

500 appointment numbers are launched offline every day, and each person can purchase a limit of 3.

Some netizens left a message on the official Weibo of Henan Museum, requesting to increase the supply of blind boxes: "I went to the scene a few days ago and I didn't even see the shadow of the blind boxes!"

　　In the online shop, the archaeological blind box received more than 30,000 comments, and many netizens beamed out the whole process of unpacking the blind box and digging for treasures.

"The excavation process is very ritual and I like it very much!" "Interesting blind box, the ox head and ox cards are issued in the year of the ox, and the new year is lucky!"

　　"Central Plains is the core area for the formation and development of Chinese civilization. How to combine the unique historical value, cultural value and aesthetic elements of the Central Plains culture with modern life through creative means and market-oriented methods? This is Henan Museum The key to being close to the public," said Jing Shujian, director of the Cultural Information Center of Henan Museum.

Digital technology

Let art sharing "borderless"

　　In the information age, the exhibition hall capacity is limited, but the network space is unlimited.

360-degree high-definition pictures of cultural relics, online live broadcast by museum curators, and VR viewing exhibitions... For the Spring Festival of the Year of the Ox, digital technology has opened up a new way for them to "wander around" the museum.

　　On the eve of the Spring Festival, the Palace Museum prepared a heavy New Year gift for the audience.

The new version of the "General Catalogue of the Palace Museum Collection" was officially launched. The catalogue of all more than 1.86 million pieces/sets of cultural relics in the Palace Museum can be retrieved in real time, which means that the "family history" of the Palace Museum can be accurately found.

　　At the same time, the "Forbidden City Famous Paintings" painting appreciation column, known as the "Private Collection of Paintings", newly launched more than 200 ultra-high-definition digital images of the Forbidden City's famous paintings, and focused on interpretation and recommendation of "Five Bulls" and New Year theme paintings .

　　Now, when you open the page of "The Legend of Famous Paintings in the Palace Museum: Xin Chou Year of the Ox New Year Tibetan Painting Album", the first recommended painting is one of the top ten famous paintings in China, "Five Bulls".

In addition to providing work introductions, artist profiles, and related research papers, "The Forbidden City's Famous Paintings" also marked the captions and seals on the paintings.

Enlarging the picture a little bit, the bones on the legs of the cow are twisted, the muscles and muscles are wrapped, the roots of the cow's head and snout, and even the texture on the paper are clearly visible.

　　"Post-90s" cultural blogger Zhang Quan reposted this great gift from the Forbidden City.

In his spare time, Zhang Quan runs a self-media account called "Chinese Painting Fever". He cuts out the interesting details of the famous paintings and posts them on Weibo with some life-like texts. He has gained more than ten Million fans.

Nowadays, there are many traditional culture researchers and enthusiasts like Zhang Quan on the Internet. They draw inspiration from traditional culture and use the digital resources of museums in various places to make secondary creations. They create a link between history and reality. A free time tunnel.

　　"For example, this Jinding, it is static in the exhibition hall, but online, you can see every side of it at the same time, and even many details that you can't see at the scene." Zhang Quan recommended the official WeChat of the Capital Museum to reporters With the drag and zoom of the finger on the "Collection of Goods" in the official account, the cultural relics can be rotated and enlarged at any angle. Click the label on the page, and the corresponding introduction will pop up.

　　"Digital technology really makes art sharing a'borderless'." Zhang Quan said.

Watch the show offline

Taste an appreciable, audible and playable New Year feast

　　Watching the exhibition offline will make you feel more flavorful.

　　Go to the National Museum of China to search for "cows", go to the Jinsha Site Museum to interact closely with the archaeological site, go to the Nanjing Museum to see "Chinese Zodiac Specials in the New Year", go to the Shanxi Museum to participate in the production of sachets and incense sticks, and go to Beijing Dazhong Temple Ancient Clock Museum to listen Chime playing...During the Spring Festival, museums around the world will present a Chinese New Year feast that can be enjoyed, audible and playable for tourists by holding offline activities, launching special exhibitions for the New Year, and opening night tours.

　　As night fell, the lights came on.

From New Year's Eve to the sixth day of the Lunar New Year, every evening at 6 o'clock in the evening, the Beijing Cultural Exchange Hall will be punctually sounding solemn, elegant, ancient music.

　　The Beijing Cultural Exchange Hall is located in the Zhihua Temple.

The music played in the ancient temple is called Jing Music, which has been passed down for more than 570 years and is known as the "living fossil" of ancient Chinese music.

During the Spring Festival, the Beijing Cultural Exchange Hall extended its opening hours to 19:30, opening up a night tour mode for tourists to appreciate ancient architecture, listen to music, and write messages.

　　"This kind of experience is really special. There is a feeling of interlacing time and space!" This year, Liu Lili, a girl from Hebei, responded to the call to celebrate the New Year on the spot, paying special attention to the information that some niche museums and art galleries are open during the Spring Festival. "I have been here during the day. After seeing the news that Zhihua Temple opened the Spring Festival night tour, I got the night ticket as soon as possible."

　　The reporter learned that during the Spring Festival this year, 12 museums affiliated to the Beijing Municipal Bureau of Cultural Relics, including the Capital Museum, Dazhong Temple Ancient Bell Museum, Confucius Temple and Guozijian Museum, provided extended opening services.

　　"In the Spring Festival holiday, we organized 7 events for the audience to listen to the Yongle Big Bell's bell and 21 events for the chime-playing experience. These events are very popular, and the audience received every day reaches the upper limit of 500 people on that day." Museum curator Xue Jian said, “This year’s Lantern Festival, we will still ring the Yongle Bell, organize chime experience activities and extend the opening hours. Welcome everyone to make an appointment in advance!”

(Our reporter Fang Quyun and Li Yun)