Movie Spring Festival stalls cannot stop at lively

　　The Spring Festival movie files in the Year of the Ox can be described as bullish.

According to data from the Maoyan Professional Edition, as of 22:00 on February 17, the box office for the Spring Festival in 2021 has exceeded 7.8 billion yuan, and the box office record is still being set.

　　Because of the long cycle, high traffic, family fun and other favorable factors, the Spring Festival file has always been a “war among the military” of domestic movies. Various excellent films have chosen to go online at this time. Relaxed, happy, and lively comedy themes are especially popular with audiences. welcome.

Taking "Detective Chinatown 3" as an example, the relaxed and happy comedy style and the twists and turns of the storyline just met the audience's demand for a festive atmosphere during the Spring Festival, and thus created the fastest box office of Chinese film history to exceed 3 billion yuan Record.

　　However, movies are not ordinary commodities after all. Its cultural attributes determine that it can influence people ideologically and artistically, and this influence will also counteract the trend of the box office.

Compared with "Chinatown Detective 3", "Hello, Li Huanying" shows unique advantages and full stamina in both narrative technique and emotional depth, making it the biggest dark horse in this year's Spring Festival.

The film's interpretation of family affection has aroused the sympathy and empathy of many audiences.

In the second half of the Spring Festival stall, "Hello, Li Huanying" won a counterattack at the box office.

This warm comedy, which originally didn't have the temperament of a blockbuster, not only made the new director Jia Ling, but also let people see that the Spring Festival film not only needs a gorgeous coat, but also a deep connotation.

A good movie can't stop at lively, but also pay attention to profound expression, unique perspective, and well-made. Only those high-quality works that make the audience well-known can form a social hot spot, so as to achieve both economic and social benefits.

　　The film market cannot be based solely on the box office, and film creation cannot be guided by the box office.

The healthy development of the film market requires a hundred flowers bloom, and it also requires a creative atmosphere that dares to innovate.

From this point of view, although another film "Assassination of Novelists" in the Spring Festival this year did not have a particularly eye-catching box office score, its excellent special effects made its reputation all the way, and it was called a sincere work by netizens.

The film’s main creative team lasted 5 years of meticulous polishing. The fantastic and magnificent special effects scenes in the film were all independently completed by the Chinese visual effects team. It not only realized a new set of standardized industrial processes, but also provided a useful reference for future Chinese film special effects production. The exploration and efforts made in the field of China's film industrialization are also worthy of respect.

　　For the lively Spring Festival stalls, it is far from enough to rely on one or two hit movies to support the box office.

The box office performance created by the Spring Festival this year fully demonstrated the persistent efforts of Chinese filmmakers and the quality potential of domestic films; on the other hand, it also shows that the film market does not lack the willingness to consume, but lacks a steady stream of good works to inspire people Passion for watching movies.

After receiving the good news at the box office, filmmakers should also calmly think about how Chinese films can further improve the quality of content and respond to the audience's beautiful expectations with more well-made, full-story, and rich-type works.

　　(Economic Daily-China Economic Net Jiang Tianjiao)