The documentary platform Spicee.com broadcasts the "#FollowMoi sur Insta" survey, which delves into one of the most popular social networks in the world.
The authors of this documentary show that Instagram, with a billion users, is ruled by fake and cheating, in all its facets.
It is a dive into the world of Instagram, a social network that today brings together a billion users around the world.
This simple photo-sharing application launched in the fall of 2010 has become in a decade an economic system in its own right, which revolves around influencers, these Instagrammers often paid by brands, to highlight a few products.
They are followed by tens, hundreds, even millions of people, not always real, as revealed by the Dutch documentary
#FollowMoi on Insta
, which is currently broadcasting on the Spicee.com platform.
"Writing fake comments"
The documentary reveals that it is indeed cheating that rules Instagram.
The social network has become the "kingdom of the false", according to Jean-Bernard Schmidt, co-founder of the media Spicee which broadcasts the documentary in France.
"It's a whole economy with a very dark part and a less obscure part", he assures the microphone of Europe 1. "In the dark part, there are hackers who hide behind sites which you buy tens of thousands of subscribers and tens of thousands of likes in minutes. "
“On the other side,” the manager continues, “there is another part that is being totally exposed with companies that have become specialists in writing fake comments on promotional campaigns about beauty products, of cars or appliances. Very openly, these advertisers ask or even write comments themselves that they want to see posted on their products. "
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100 million fake accounts
Today there are around 100 million fake accounts in circulation.
Even the biggest stars have recourse to it to inflate their number of subscribers: Katy Perry's account would thus be made up of about 20% of "bots", of false subscribers.
That still makes 14 million people and the American singer is far from the only one in this case.
The main absent from the documentary is the management of Instagram, which Facebook owns.
It has no interest in communicating about these practices, because brands would turn away from the application.
This is what some of them have started to do.
They find that their ads are reaching fewer real people than they expect.