(New Year's visit to the grassroots level) A new observation of "Chinese New Year in situ": "Ancient Town Tour" in the Yangtze River Delta has emerged
Chinanews.com, Huzhou, February 16 (Reporter Shi Zinan) During the Spring Festival of 2021, people's enthusiasm for travel has stepped on the "brake" under the advocacy of "Chinese New Year in situ".
Compared with the long-distance travel in previous years, the short-distance local travel market is rapidly heating up.
In the Yangtze River Delta region, the "ancient towns" around the door are popular and become the "new favorites" of the tourism market.
In this context, scenic spots in ancient towns throughout the Yangtze River Delta have also produced "18 martial arts" and launched a series of fancy consumption New Year customs, which has become a unique perspective of New Year folk customs.
Photo by Shen Yongqiang, Nanxun Ancient Town Scenic Area
In order to guide migrants to "Celebrate the New Year in situ", from February 1 to 28, the Nanxun Ancient Town Scenic Spot in Huzhou City, Zhejiang Province will be open to non-local personnel staying in Huzhou for free.
Mr. Wang, a native of Chongqing, has been working in Huzhou for more than ten years. This year he chose to "Chinese New Year in situ".
Because it happened to be in line with the policy of free travel to the ancient town, he took advantage of the Spring Festival holiday to come to the Nanxun ancient town scenic spot.
Mr. Wang said, “Compared with big cities, traveling in ancient water towns makes people feel more comfortable.”
In order to increase the experience of tourists, the Nanxun Ancient Town scenic spot has also prepared folklore programs and special craft experiences such as dragon dances and lion dances, water village weddings, etc.
The newly built main entrance to the north of Silk Wharf in Nanxun Ancient Town has also added 1,200 parking spaces to enhance tourist reception.
Tourists in the ancient town of Xinshi
"In recent years, relying on the benefits of the convenient transportation organization in the Yangtze River Delta region, Nanxun Ancient Town has formed a multi-dimensional source of teams, individual travelers, businesses, and communities through measures such as docking high-end enterprises, attracting community fan groups, and grabbing parent-child markets." Said Liu Guangyi, a staff member of the Nanxun Ancient Town Tourist Resort Management Committee.
According to the data from the “Smart Scenic Spot Big Data and Comprehensive Management and Control Platform” of Nanxun Ancient Town, the main source of tourists for this scenic spot is the Yangtze River Delta, accounting for about 40%.
Compared with the famous Nanxun Ancient Town, Xinshi Ancient Town, also in Deqing County, Huzhou City, has more undisturbed peace and tranquility.
Shen Xiaodong, deputy general manager of Deqing County Xinshi Guzhen Tourism Development Co., Ltd., said that the goal pursued by Xinshi Ancient Town is not just a lively tourist attraction, but a "living" ancient town.
Whitewashed walls and black tiles, the courtyard looks like a painting.
During the Spring Festival, the scenic area of the ancient town of Xinshi also ushered in a small tourist peak, and the old streets paved with bluestone slabs were full of tourists and orderly.
With the help of canal culture and sericulture culture, in recent years, the scenic spot has used a new perspective of "culture + tourism" to create a new mode of cultural tourism development in ancient towns.
With the reconstruction of infrastructure and the improvement of supporting facilities, there are more places to visit and play in the scenic area.
A tourist from Shanghai, Mr. Wang, who likes photography, visited the ancient town scenic spot in Xinshi several years ago.
Revisiting the old place this year gave him a different feeling. "In the past, I could only take pictures of the old streets. Now there are cultural and creative coffee shops, historical and cultural pavilions, etc., and more and more modern elements make the ancient town also 'Young' a lot."
During the Spring Festival, the ancient town scenic spot of Xinshi also launched the "New Year Performing Arts Entering the Scenic Spot" activity. The local folk art troupe arranged Shaoxing Opera and Tan Spring and other intangible cultural heritage art performances, which demonstrated the in-depth integration of culture and tourism. New vitality.
"Next, we will combine the planning of the Grand Canal Cultural Belt to create the commercial district, art district and other areas within the riverside area of the '3 peninsulas' in the ancient town of Xinshi, and build a cultural and tourism complex integrating multiple elements such as homestays, culture and art. Body." Shen Xiaodong said.
In addition, the Huishan Ancient Town Scenic Spot in Wuxi City, Jiangsu Province also launched the "Hundred Family Precepts and Spring Festival Special Exhibition" during the Spring Festival. Visitors can not only visit the existing more than one hundred family traditions and family precepts of Huishan Ancient Town, but also Go to the experience hall to personally rub a copy of the family motto, make a thread-bound copy, and carry the good family tradition with you.
The Zhujiajiao Ancient Town scenic spot in Shanghai, through the display of intangible heritage lanterns in the Yangtze River Delta, highlights the folklore and interest, promotes the excellent traditional Chinese culture and civilized rural customs, and creates a new year atmosphere of the Spring Festival ancient town with strong flavors, highlights and distinctive characteristics.
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