New ways to celebrate the new year in place bring new business opportunities in tourism
Jin Yuhong
Today's Review
As long as you discover and excavate with your heart, the local Chinese New Year will also have unlimited tourism business opportunities.
With regard to new products and gameplay such as "micro-tourism" and "micro-vacation", relevant functional departments and regulatory agencies should actively improve and innovate regulatory methods. They should focus on strictly performing regulatory duties and effectively protect the legitimate rights and interests of consumers and operators. It is also necessary to coordinate the supply of resources from related departments and industries such as transportation, catering, and culture to provide more valuable management and services for new cultural and tourism products and new gameplay.
The Chinese New Year holiday in the Year of the Ox has passed halfway.
According to online travel platform data, as of February 14, 4 days before the Spring Festival, the number of domestic scenic spot ticket bookings increased by 105% from the previous week, and the number of scenic spot ticket bookings in 127 cities across the country more than doubled.
Among them, the Yangtze River Delta urban agglomeration has the highest increase in ticket bookings for scenic spots, with Hangzhou, Beijing and Kunming becoming the cities with the highest number of ticket bookings for scenic spots.
Driven by the local Chinese New Year initiatives issued by the central and local governments, the demand for travel in cities and surrounding scenic spots across the country is strong, and the number of tickets and hotel reservations has increased significantly.
Compared with the previous long-term trips in other places, consumers during the Spring Festival holiday this year prefer short-term and peripheral trips. The "micro-tourism," "micro-vacation," and "micro-tourism" that describe this type of travel have become new buzzwords.
The increasingly popular "micro-tourism" not only refers to a short trip, but also a leisure experience and feeling.
People who have been busy working in the city for a long time change their environment and mood. They can relax without careful planning and arrangement.
In the context of this year's "Spring Festival + Epidemic Prevention", the local Chinese New Year has ignited the market demand for micro-tourism. Relying on local and city tours, various renovated "micro-tourism" have added bright colors to the holiday economy of this year's Spring Festival.
Many experienced travel agencies have launched a variety of micro-tourism projects in a timely manner, and parent-child paradise, hot spring health, ancient town praying and skiing and cross-country have become popular travel spots.
Compared with the cancellation of orders and group withdrawals caused by the epidemic in the Spring Festival last year, the tourism industry has accelerated its recovery during the same period this year, and new bright spots have appeared frequently.
Local tourism heats up, giving migrant workers who stay at the workplace for the New Year a chance to experience the local culture and customs in depth.
Based on this characteristic, local travel agencies have tailored a variety of characteristic tourism products for consumers.
For example, city micro-tour + hiking products, through slow walking on representative urban classic streets, deepening the understanding and love of the city, attracting many local Chinese New Year tourists to participate enthusiastically.
This year's Spring Festival, Beijing's street scene is beaming and full of flavor.
There are nearly 600 landscape sketches of different sizes and shapes in the city, which has doubled from last year. The streets and alleys of the capital are lit by 220,000 lanterns and lights and various decorations. There is a festive night view at the door of the house. One of the big benefits.
Taking into account the substantial increase in the number of people staying in Beijing for the New Year this year, relevant departments and units have meticulously prepared to dress up the streets and lanes of the city, creating a strong New Year flavor for the public to guide the public to celebrate the New Year in Beijing, adding a festive and peaceful, safe and reunion festive atmosphere.
In-situ Chinese New Year has also given birth to new ways of playing "home travel", that is, turning homes into hotels, and shopping into homes, especially hotels with hot springs, skiing, e-sports, and audio-visual services. The most popular product.
In addition, veteran hotels with history and allusions satisfy the tourists' experience of "living in stories", and the introduction of high-end hotels with landscaped rooms + specialty restaurants has also attracted many tourists.
Living in a hotel for a different lifestyle, or reuniting with friends and relatives in a hotel is the "new way of celebrating the New Year" on the spot.
According to statistics, Hangzhou and Chongqing respectively rank among the top two in terms of consumption of New Year’s residence hotels in the country.
Under the normalized conditions of epidemic prevention and control, although it is not possible to form a group to travel abroad and cross-provincial long-term travel as in the past, as long as you discover and excavate with your heart, there are also unlimited tourism opportunities for local Chinese New Year. The popularity of "micro-tourism" is a vivid testimony.
With the huge domestic consumer market, there is still a lot of room for development of micro-tourism such as local tours and city tours. The tourism industry must base on the diverse needs of consumers, provide targeted services, and gradually effectively control the epidemic situation. Continue to create new opportunities and growth points, accelerate the recovery of the industry and enter the normal state of steady development as soon as possible.
In response to new products and gameplay such as "micro-tourism" and "micro-vacation", relevant functional departments and regulatory agencies should actively improve and innovate regulatory methods to help the healthy and sustainable development of new business formats and new models of cultural tourism.
On the one hand, we must focus on strictly fulfilling regulatory responsibilities, strive to prevent various problems and risks, and effectively protect the legitimate rights and interests of consumers and operators; on the other hand, we must coordinate the supply of resources from related departments and industries such as transportation, catering, culture, etc. "Micro-tourism" and "micro-vacation" and other new products and new gameplay provide more valuable management and services, and promote the high-quality development of holiday tourism and holiday economy.