As the impact of information such as SNS on society is increasing, a contest was held to commend companies that have made excellent digital communication, and when the toilet paper hoarding turmoil last year, it was announced on Twitter that it was in stock, and many people were informed. A paper manufacturing company in Shizuoka Prefecture was selected for the grand prize because it gave a sense of security.
This contest was opened for the first time by the IT company "Cienpre", which deals with measures against burning on the Internet, and last year, a web survey of about 5,000 people was conducted on companies that made excellent communication using digital such as SNS. We asked and finally selected by 12 judges, including researchers and prominent bloggers.
As a result, the grand prize was disseminated by posting a photo on Twitter saying "Toilet paper is in stock!" When the toilet paper hoarding turmoil occurred in March last year, giving a sense of security to many people. As a result, Marutomi Seishi, a paper manufacturing company in Shizuoka Prefecture, was selected.
Also, in April of last year when people were called to refrain from going out, the confectionery maker "Tirol Choco" said that the "#Okashi Tsunagi" campaign was held on Twitter and many confectionery makers participated beyond the boundaries of the company to create a lively atmosphere. The electronics manufacturer "Sharp" was selected for the "Engagement Award" because it was given the "Borderless Award" and the information that it would start producing masks by building a relationship of trust with consumers on Twitter. It was done.
Paper company "Information based on objective facts when transmitting"
Marutomiseishi which won the Grand Prize, toilet paper is that the last year May 3 buyout uproar had occurred from information "Hello! Marutomiseishi missing. Various places like toilet paper is insufficient, are some reports However, please be assured that our warehouse has abundant inventory! We will continue to produce and ship as usual in the future, "he posted with an image.
It is said that the reason for posting on Twitter was a coincidence.
At the request of the newspaper company, I took a picture of the toilet paper in stock piled up in the warehouse and it was impressive, so I posted it on "Instagram", which was strengthening the transmission for young people, and also on Twitter. It means that you posted.
Mr. Takami Kato of Marutomi Seishi, who posted, said, "Since the image was easy to understand, I try to convey the information as simply as possible, and for those who feel impatient or anxious, please calm down and feel relieved. I wish I could be told. "
Posts spread quickly, with more than 100,000 retweets by the next morning, and an account with 14 followers, which has exceeded 10,000 overnight.
Mr. Kato said, "I'm honestly surprised to receive the grand prize. I strongly felt the strength of digital, but when I send it out, I can convey information based on objective facts and add what I want to convey. I think it's important. "
Shinichi Yamaguchi, an associate professor at the Global Communication Center of the International University, who served as a judge, said, "I was worried about buying up toilet paper when the media reported an empty shelf in the news that it was" shortage due to hoax ". There was a phenomenon in which consumers went to buy up on the contrary. I appreciated the fact that they quickly conducted "reassuring" communication, which is the exact opposite. "
In addition, WEB writer Junichiro Nakagawa commented, "It is good for Japan as a whole to destroy the stupid hoaxes on the Internet. It was not Mr. Isao Harimoto who took the initiative, but it was" Appare! "" ..