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First there was “Hygge”.
A life concept that should spread well-being and a feeling of security in the home, modeled on the Danes.
This search for deceleration culminated last summer in the follow-up trend “Cottagecore”.
A trend that is made up of the English word for country house and the ending “–core”, which generally describes a genre in English.
Under this hashtag, Generation Z shared their romanticized longing for grandmother's country life on TikTok, which is contradictingly the fastest-moving platform in the social media universe.
In contrast to the Danish trailblazer, however, “Cottagecore” is not just about the inner attitude towards happiness.
If you want to live up to Generation Z's fantasies of escapism, you have to make a fundamental change in lifestyle.
Exchange the city for the green and invest in country houses in need of renovation, for example.
The main focus was on designing a new overall appearance that should also be celebrated on social media.
The latest trend seems to be bridging the gap between “Cottagecore” and the down-to-earth “Hygge”.
According to a study by the market research company WGSN, “Cozy Living” is the living trend for 2021 and acts like a reconciliation between the two pioneers.
According to social media data, search queries are increasing steadily, especially in Europe the trend in search queries around "cosiness" and all products that are referred to as "cozy" in English recorded an increase of 17 percent this winter alone .
Which products are particularly in demand and how can you implement the trend at home?
The "Jungalow" look
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More plants in your own home bring back the feeling of traveling a little.
One trend that has become particularly popular through Instagram and Pinterest is “Jungalow”, from the English word for jungle and a bungalow.
What is new is the ability to decorate various potted plants no longer just in the living room, but especially in the bathroom.
This should not only increase the tropical feeling, but is also practical when pouring.
The more, the better: Plants for the “Jungalow” look
Source: Lisa Moyneur
A large selection of plants, such as the lockdown's most popular houseplant, the Monstera, is available from online shops such as bergamot or bosque plants.
If you don't have a green thumb, you can emulate the trend with printed wallpaper in a jungle look.
In order not to overload the room, the wallpaper should be attached to a maximum of two walls, the remaining walls should remain white.
Plants for the wall: with the right wallpaper, a grandma's living room can suddenly become an oasis
Source: Orlova Maria
Pillows, rugs, sheepskins
In white, rooms have a particularly calming effect, but with a few color accents they are more comfortable
Source: Unsplash
Although textiles in white and gray are the easiest to combine, a brightly colored sheepskin * or a combination of brightly embroidered pillows can also create a cozy atmosphere.
What you should always pay attention to is the high quality material.
Blankets and pillows should not contain any acrylic, as they often feel cheap and the feeling of poor quality has a negative effect on wellbeing.
It is best to put together a mixture of coarse knitwear, faux fur and plush, with individual covers made of wool and silk.
Just don't choose too sterile when it comes to the fabrics on the sofa
Source: Micheile Henderson
Materials from nature
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Naturalness is important not only when choosing accessories, but also when it comes to furniture.
According to the WGSN, 2021 will be a year in which the focus will be on “Celebrating Raw”, translated as “Celebrating the original”.
This new naturalness brings with it materials such as wood and untreated iron, as well as wicker and rattan in all rooms.
It is important that the surface of the furniture is as close as possible to the original state of the raw materials, while the furnishings are durable and long-lasting.
These natural materials work even if the apartment is not a loft: rattan, stone, iron and wood
Source: Sonnie Hiles
You can't have enough carpets
Instead of replacing old plank floors, which have a negative effect on the insulation, especially in old houses and apartments, you can make the room more comfortable with carpets.
However, carpets are more than just a step protection for sound insulation, they can give a room a completely new atmosphere.
Two or three carpets in a room can have a special effect in the right combination
Source: Sina Saadatmand
In the living room, a rug should be placed directly under the front legs of the sofa or completely under the coffee table.
If you want to place it in front of the bed, you should make sure that the carpet is wider than the bed, otherwise it will quickly look shrunk.
However, if you want to combine several small carpets with each other, you can layer them on top of each other.
You should pay attention to subtle carpet colors, as well as materials such as wool fibers or artificial fur.
Thanks to their simple, white base and colorful patterns, rugs that look like the Moroccan Berber * or kilim rugs can be combined particularly harmoniously.
The ideal curtain
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Depending on the season, you should also replace the curtains in the living room and bedroom.
Where you rely on light linen curtains in summer, you should use heavy fabrics for more cosiness in winter, such as velvet curtains * or brocade fabrics, preferably in warm gold tones or old pink.
If you don't want to be woken up by daylight in the morning, you also need a curtain with a blackout effect *.
A harmonious combination: dark blue velvet and gold-colored textiles
Source: Made.com
Bronze lamps and accessories
Copper and brass go particularly well with gray and navy blue walls.
If you only want small accents, you can opt for candle holders, tea lights or picture frames with a red-gold surface.
Metallic does not only look particularly elegant as a surface for home accessories.
Metallic lamps with rounded shapes * look particularly harmonious.
Metallic colors fit more comfortably into the overall appearance of a room
Source: Jean Philippe Delberghe
In addition to the decorative effect of a shimmering surface, metallic has another advantage.
If the inside of the lampshades is also bronze, it spreads a warm glow in the room, lightbulbs with a high wattage are muted and the atmosphere becomes more cozy.
Comfortable dishes
According to the trend report, the new pursuit of cosiness not only affects furniture and accessories, but also the way we eat.
Apart from the increased demand for kitchen utensils and cookbooks, which can be read in the search queries, the demand for bowls for bowl recipes increased by 250 percent.
So it is not only the “comfort food” that has become more popular, but also the comfortable dishes to go with it.
The dishes should also have their flaws
Source: Otto
Bowls that do not come perfectly off the assembly line, but look more like a handmade creation from a pottery, are particularly popular.
Asymmetrical shapes, such as these ceramic bowls *, are excellent for those who do not want to touch the clay themselves.
* This text contains affiliate links. This means: If you make a purchase using the links marked with an asterisk, WELT will receive a small commission. The reporting doesn't affect that. You can find our standards of transparency and journalistic independence at axelspringer.de/unabhaengigkeit.