Hervé Gattegno, managing director of "Paris Match", is the guest of "Culture Médias" on Thursday.
He presents the new formula inaugurated by the weekly.
The magazine reaffirms its slogan "The weight of words, the shock of photos", in a formula which aims to move the magazine upmarket, while remaining a publication for the general public.
INTERVIEW
How does the press need to evolve to continue to attract readers?
Paris Match
(which belongs, like Europe 1, to the Lagardère group) is betting on a new formula which reaffirms its historic DNA, while modernizing and strengthening its digital presence.
This is detailed Thursday in
Culture Media
Hervé Gattegno, managing director of the weekly.
>> Find Culture Médias in replay and podcast here
The richness of the magazine's archives
On the technical side, the magazine relies on a more readable typography, and a more airy layout.
Without denying the quantity of text, according to Hervé Gattegno.
In spirit, this new formula aims to reaffirm the magazine's DNA, which the journalist defines as "the juxtaposition of photographic quality and the quality of the text".
Paris Match
exploits in this new formula a wealth of its own: its archives.
A new section is entirely devoted to them.
"We were already doing exhibitions and specials," recalls managing editor.
"We will now be able, week after week, to make the news resonate in the light of the incomparable archives of
Paris Match
."
"We are moving upmarket slightly"
But the magazine wants at the same time to modernize to better face the competition.
"Magazines are no longer just competing with each other", observes Hervé Gattegno.
"They are in competition with all other media."
This is why the magazine continues to be deployed on the web, in particular via newsletters.
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In this context,
Paris Match
also continues in this new formula to bet on surveys and scoops which have always been part of its DNA.
"
Paris Match
remains a quality general public magazine", assures Hervé Gattegno.
“But we are moving upmarket slightly, with more readability and, we hope, more elegance in this new model”.