Sino-Singapore Jingwei Client, February 10th (Yan Shuxin) It will be New Year's Eve again soon. How do you plan to eat the New Year's Eve dinner?
This year's Spring Festival, due to the epidemic, many people chose to "Chinese New Year on the spot".
In this context, semi-finished products are selling well on New Year's Eve dinners.
According to data from the Ministry of Commerce, since the launch of the "2021 National Online New Year Festival", the sales of the New Year's Eve dinner series on the online catering platform have increased by 96% over the same period last year, and the semi-finished New Year's Eve dinner has increased by over 380%.
Semi-finished products are selling well
This year, more and more catering companies began to launch semi-finished New Year's Eve dinners.
A reporter from Sino-Singapore Jingwei searched for "New Year's Eve Dinner" on the e-commerce platform and found that many merchants have launched different sets of Sichuan, Cantonese, and Northeastern dishes, including a family dinner gift box containing more than a dozen dishes, and relatively lightweight small sets Some businesses also offer some single-person New Year’s Eve dinner packages, the prices vary, ranging from around 200 yuan to thousands of yuan.
Some businesses have attached production instructions or production videos carefully.
Semi-finished New Year's Eve dinner on an e-commerce platform
According to the big data monitoring of the Ministry of Commerce, since the launch of the "2021 National Online New Year Festival" on January 20, the sales of online catering have increased by 40% over the same period of last year's Spring Festival, and the sales of New Year's Eve dinner series of online catering platforms have increased over the same period of last year. 96%, of which semi-finished products, special New Year dishes, and New Year's Eve dinners increased by 380%, 110% and 70% respectively.
Xinliangji Food Technology (Beijing) Co., Ltd. CMO, new retail and retail business head Gao Yang revealed to the Zhongxin Jingwei client that during the "New Year’s Festival", the company’s To C channel sold 5 million GMV (total turnover), including small Lobster gift boxes and other series of products increased by 30% over January 2020.
The person in charge of the Ele.me New Year's Eve dinner project said that under the general trend of "Chinese New Year in situ", more convenient semi-finished New Year's Eve dinner and set meals suitable for 1-2 people will better meet the needs of young consumers.
New year's eve dinner data map
Semi-finished ingredients become a new trend in the catering industry
According to public information, Xin Liang Kee was established in 2016 and is a catering supply chain brand. It mainly produces Chinese pre-made ingredients and semi-finished ingredients. Its main products include "Xin Liang Kee Crayfish".
On April 1, 2020, in Luo Yonghao's live broadcast debut, "Xinliangji Crawfish" won the sales champion of the day, setting a sales volume of 171,805 pieces and about 510,000 boxes, and accumulated sales of more than 20 million yuan.
Xinliangji has been deeply engaged in the B-end supply chain field before, and only started to develop the C-end retail business in the second half of 2019.
The epidemic has accelerated Xinliangji's transformation, and it also allowed the company to see consumers' increasing demand for semi-finished ingredients.
Gao Yang said that the pace of life of young people is getting faster and faster. Few people will go to the vegetable market to buy vegetables and then go home to cook. This situation has increased the market demand for prefabricated and semi-finished ingredients and has become the catering industry. A major development trend.
"In the future, as consumer acceptance gradually increases, pre-made ingredients and semi-finished ingredients will become more and more suitable for consumer needs. For example, consumers used to go to the supermarket to buy vegetables and have to wash them when they return home. Now the supermarket may have advanced Wash and cut it for you. You can go home and fry directly. After that, you may not need to fry, just take it home and heat it, and you can eat delicious dishes." Gao Yang said.
Xu Xiongjun, a strategic positioning expert and founder of Jiude positioning consulting company, believes that convenience and safety are necessary conditions for semi-finished food materials. At present, consumer demand is loud and the problem that catering companies need to improve is how to achieve standardization, Combine personalization.
"Enterprises should find a balance between semi-finished ingredients and standardized set meals. The dishes can be divided into signature dishes, home-cooked dishes, or personalized customization in form." Xu Xiongjun said.
Gao Yang pointed out that on the whole, prefabricated ingredients and semi-finished ingredients are still in a stage of gradual development. In this process, the front-end market and the back-end supply chain need to be further matched.
(Zhongxin Jingwei APP)
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