China News Service, Beijing, February 7 (Reporter Gao Kai) On the 7th, the CCTV "2021 Spring Festival Gala" press conference was held at the Media Center in Beijing.
The relevant person in charge introduced the highlights of this Spring Festival Gala and the application of a number of cutting-edge technologies.
According to reports, the "2021 Spring Festival Gala" has the theme of "Wanmin Ankang leaving the year of the rat, singing and laughing to welcome the Year of the Ox", striving to keep up with the themes of the times, the social reality, and the hot life.
In terms of dance programs, Chinese classical dance, ethnic folk dance, modern and contemporary dance, ballet, street dance and other dances have been greatly innovative, with rich colors and full of creativity.
The number of Spring Festival Gala dances this year will be the highest ever to meet the diverse needs of the audience.
The song program used lyrics and music to write and record the great practice of the people, use music to compose Chinese stories, and sing a great new era.
The old, middle-aged and young artists sang passionately, using the power of art to inspire, move and inspire people.
The language program is rich in themes, festive and joyful, and entertaining.
Cross talks and sketches capture the nuances of society's thousands of progress and changes, express people's longing for a happy life, sing truth, goodness and beauty in a festive atmosphere, and strive to impress and infect people in laughter.
The scene of the press conference of the 2021 Spring Festival Gala of China Central Radio and Television.
Photo by Gao Kai
Due to the need for epidemic prevention and control, several overseas actors who are beloved by audiences cannot perform live. The main station uses ultra-high-definition "cloud" video technology to build a bridge between audiences and actors.
"Cloud Communication" connects the exquisite art from all over the world and all over the world, and brings a strong New Year flavor to the people who "Chinese New Year on the spot".
The Spring Festival Gala is not only a literary feast, but also a grand gathering of technological innovation.
The 2021 Spring Festival Gala will continue to use innovative technologies, greatly integrate cutting-edge technology, and fully present the latest results of the rapid development of the central station's "5G+4K/8K+AI" strategy, bringing huge audiovisual shocks to the audience, which is amazing.
This year’s Spring Festival Gala stage main screen adopts a 61.4m×12.4m 8K ultra-high-definition giant screen, which is arranged in a circular arc with the center of the Spring Festival Gala studio; in the back area and above the auditorium, 154 screens constitute the ultra-high-definition large screen, and the stage The main screen, ground screen and decorative ice screen are integrated to form a dome studio space, which expands the stage visual space.
The innovative design integrates the on-stage and off-stage, integrates the on-site audience interaction, and also allows "cloud" audiences to be the guests of the Spring Festival Gala.
This year's Spring Festival Gala stage beauty was presented with 8K ultra-high-definition video for the first time.
The entire studio hall is shaped, varied and colorful. The large-screen "control, management and supervision" playback system independently developed by the main station can cut, synthesize and synchronously play 120 ultra-high-definition videos.
This year's Spring Festival Gala will use AI+VR naked eye 3D studio technology for the first time, breaking through the traditional stage space presentation form, novel and cool, and full of technological sense.
With panoramic free-view shooting, interactive photography control, special shooting and real-time virtual rendering production, this Spring Festival Gala will bring a surprise trip through the sensory experience for viewers in front of TV sets and mobile phones.
It is said that this year’s Spring Festival Gala will be broadcast live in 8K on the main station’s 8K ultra-high-definition TV pilot channel.
The 2021 Spring Festival Gala will be broadcast on the 4th headquarters of the Beijing, Shanghai International Media Port, and the center of the Shenzhen Guangdong-Hong Kong-Macao Greater Bay Area through the IP network and 5G network.
At the same time, the main station and the four major operators will simultaneously broadcast more than 30 8K ultra-high-definition large screens and 8K TVs in public places in 10 cities including Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Hangzhou, Jinan, Haikou, Qingdao, and Fuzhou. "2021 Spring Festival Gala."
The 2021 Spring Festival Gala will achieve new breakthroughs in new media communication on the basis of continuing all-media communication.
This year's Spring Festival Gala will be the first live broadcast of "VR video + 3D sound" on "CCTV" and "CCTV Arts".
Through the use of intelligent switching and multi-agent intelligent tracking technology developed by the main station, multi-view viewing is realized.
The headquarter will also broadcast the Spring Festival Gala in 4K cinema for the first time at Shanghai Media Gangrong Media Cinema.
CCTV News New Media, Cloud Listening, CCTV Network, CCTV Network, International Online, etc. will be broadcast live all over the world simultaneously.
This year's Spring Festival Gala will join hands with Douyin, and 1.2 billion red envelopes will surprise hundreds of millions of viewers.
In addition, Taobao will cooperate with the Spring Festival Gala to empty shopping carts and 2 billion commodity subsidies to help viewers "buy" good luck.
A series of multi-screen programs such as "Spring Festival Evening Countdown", "Spring Festival Evening in Progress", "Spring Festival Evening Micro Record", "Spring Festival Evening GO Youth" live broadcast, Spring Festival Evening cultural creation and other projects will release the huge energy of national interaction and extend the joyous atmosphere of the "Spring Festival Evening Season".
It is reported that on the night of New Year's Eve, comprehensive channels, variety channels, Chinese international channels, national defense and military channels, children channels, agricultural and rural channels, and 4K ultra-high-definition channels will be broadcast simultaneously throughout the whole process.
The Sound of Music, Classic Music Broadcasting, The Sound of Literature and Art, China Transportation Broadcasting, Chinese Universal Broadcasting and the Voice of Nanhai will be broadcast live simultaneously.
News Channel, English Channel, Spanish Channel, French Channel, Arabic Channel, Russian Channel, Voice of China, Voice of the Greater Bay Area will insert the Spring Festival Gala.
More than 600 media from more than 170 countries and regions, including the United States, France, Italy, Russia, Japan, Brazil, Australia, India, the United Arab Emirates, Malaysia, and South Africa, will also broadcast and report on the Spring Festival Gala.
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