The Burger King logo.
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ALLILI MOURAD / SIPA
"Let's give the potato back to French producers!"
This is the slogan launched by Burger King.
From tomorrow, Tuesday, the fast food chain will offer a kilo of potatoes to its customers, excluding delivery, to support producers, reports
Le Journal du Dimanche
.
The brand got its supplies from producers in Hauts-de-France.
In total, she bought 200 tonnes of potatoes.
“When the catering sector is in difficulty, thousands of farmers are in trouble and cannot sell their produce.
Among them are the potato producers who end up with a ton of potatoes on their hands, ”read an advertisement relayed by Burger King France's Twitter account.
Let's not leave anyone in the mash.
pic.twitter.com/Tyy9pclYSX
- Burger King France (@BurgerKingFR) February 1, 2021
"Say yes to tartiflettes"
Accustomed to original advertisements, the fast-food chain calls on the French: "You too, take a good resolution: continue to buy potatoes in 2021. Say yes to tartiflettes, raclettes, shepherd's pie and homemade fries.
And mash, make it good this new year.
"
In the fall, during the second confinement, Burger King had released an ad that was surprising to say the least.
Entitled "Order at McDonald's", the ad encouraged consumers to order from competitors: "We never thought we would ask you that one day.
Just as we would never have thought of encouraging you to order from KFC, Quick, O'Tacos, Domino's Pizza, Subway, Eat Sushi, Pizza Del Arte ”.
Before concluding: “With a Whopper, it's better, but if it's a Big Mac, it's not bad.
"
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