Two of the three covers of "GQ" on the occasion of the magazine's new formula, showing actor Roschdy Zem and stylist Jacquemus.

-

GQ / AL assembly

Feminist movements "will generate the emancipation of men," said Olivier Lalanne, editor-in-chief of

GQ

, which for its 13 years in France is proposing a new formula aimed at supporting men who have questioned their masculinity since "the wave # MeToo ”.

Upon his arrival last July, Olivier Lalanne, editor-in-chief of

GQ

but also of

Vogue Hommes France

, worked on a “radical overhaul” of the magazine, launched in 2008 in France by the Condé Nast group.

Men freed from cultural injunctions

"It is no longer the same magazine at all," assures the journalist, who transformed it both "formally and in substance" to tend towards "a more comfortable reading".

It is also "to support the man in the face of the upheavals which are affecting him at the level of his masculinity", exposes Mr. Lalanne.

For Olivier Lalanne, men will "free themselves in the near future from cultural and educational injunctions" such as "the injunction to success" or "found a family".

The target displayed is “transgenerational”, affirms Olivier Lalanne, specifying to address “men who question themselves”.

Roschdy Zem, Jacquemus and Ichon

In the monthly new formula, this translates into three different "ones" illustrated by three men - actor Roschdy Zem, stylist Jacquemus and rapper Ichon - embodying a "complementary version of French style and masculinity," explains the group in a statement.

At the start of 2021, GQ is changing its skin.

To mark the occasion, find a special issue with three covers. @ YannIchon, our first cover-boy, deconstructs masculinity with simplicity and confidence.

His portrait in our new issue on newsstands on February 2.

pic.twitter.com/1rYESW47st

- GQ France (@GQ_France) January 29, 2021

On the program, among other things, an interview with historian and writer Ivan Jablonka on masculinity, while the fashion pages become more "practical" with a new section, "Be beautiful and please".

48,350 copies

GQ

magazine

, which targets a trendy readership, is not in its first transformation.

The Condé Nast group had reshuffled its editorial team in March 2017 to “give it new impetus” by appointing Béline Dolat, former

M magazine du Monde, as

its head

.

In the space of five years,

GQ's

paid circulation

has plummeted from more than 92,500 copies in 2016 to 48,350 copies in 2020, according to figures from the ACPM.

Its parent company Condé Nast, in financial difficulties in recent years, terminated the Glamor title in France at the beginning of 2020 and then laid off a hundred employees out of 6,000 in the United States, after the shock of the Covid-19 pandemic.

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