In a recent study for Samsung, the average hit in 2020 is already less than three minutes.
In 2030, no hits should be longer than two minutes.
The study bases its forecast on data from the past 20 years.
While the test subjects' attention span when listening to music was twelve seconds in 2000, it was only eight seconds last year.
The ability to concentrate has shrunk by two thirds.
Even the term “skipping culture” established by streaming services goes beyond anything technological and economic. The erratic and impatient listening to music could be the price for a human dream come true.