Dying can wait (and going out too) -

UNIVERSAL PICTURES INTERNATIONAL FRANCE

Business doesn't wait!

The latest installment of the James Bond saga, worn by Daniel Craig,

Die Can Wait

, has been postponed three times due to the health crisis.

The 007 franchise had entered into product placement agreements, including with Nokia, Adidas and Omega.

These sponsors fear their products will be dated when it hits theaters in October 2021, two years after the originally scheduled release date.

According to information from the British daily

The Sun

, these brands have asked the production to return scenes with more recent products.

“The problem is that some products had to be the very latest models when the film was to be released.

But over time, these products are now dated.

Big tech brands want celebrities to have the latest models to help them promote them to fans, ”a source told the UK newspaper.

Cinema

James Bond: The release of "Die can wait" is (again) postponed by several months

Culture

Michael Apted, director of James Bond "The world is not enough", has died

  • Daniel craig

  • Cinema

  • James bond

  • Publicity