Latifa bint Mohammed launched the school to support the cultural and creative community

The first branch of the "School of Life" starts from Hatta

  • Latifa bint Mohammed launched the school in cooperation with «Dubai Holding» to translate the ideas of creative people into achievements and successful works.



Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, President of the Culture and Arts Authority in Dubai, "Dubai Culture", launched the first branch of "Schools of Life" from the Hatta region. Under the patronage of Her Highness, the authority will cooperate with "Dubai Holding" to support the cultural and creative community in Hatta, and the opportunity for its entrepreneurs to translate their ideas and creativity into successful achievements and works, within the framework of the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to achieve comprehensive development in the Hatta region.

Talent development

The cooperation between Dubai Culture and Dubai Holding focuses on several axes that fall within the scope of developing skills and talents and developing creative businesses in the Hatta region, by investing the assets and expertise of each of the two parties in support of small and medium enterprises, entrepreneurs, and individuals of the Hatta community. generally.

This cooperation allows Dubai Culture to benefit from the supportive environment for business provided by Dubai Holding in the sectors of design, media and technology from the “in5” center. It is considered one of the innovative initiatives aimed at supporting entrepreneurs and emerging companies in these sectors in Dubai and the country. The United Arab Emirates in general through the programs and training courses it offers.

This center will contribute to providing an integrated system that allows workers in various fields within the Hatta community the opportunity to develop their talents and prepare them for a new future stage of developing successful commercial projects.

Explore opportunities

The cooperation aims to establish a partnership with the "Dubai Institute of Design and Innovation" to explore educational opportunities in the field of design in all its forms, which can be provided in order to prepare the next generation of creative talents from the youth of Hatta.

The Dubai Institute of Design and Innovation is the first non-profit institute to award a Bachelor of Design degree in the region.

In the same context, "Dubai Culture" will be able, through this cooperation to spread the benefit from the training programs provided by the "Emirates Hospitality Academy" of the Jumeirah Group, one of the companies of "Dubai Holding", by providing academic courses that contribute to raising the level of Hatta's youth capabilities in the fields. The various aspects related to the hospitality sector, its fundamentals and skills, and preparing qualified cadres from among them to lead this sector, develop their society and represent it according to the highest professional levels, to be the ambassadors of hospitality for this rich region with its heritage and natural components, thus enhancing Hatta's position as one of the most prominent tourist destinations in the Emirate of Dubai.

The school of life

The launch of Her Highness Sheikha Latifa bint Mohammed, the first of the "School of Life" branches in Hatta Library, was the first within this initiative that Dubai Culture plans to develop in Dubai, in line with the new cultural vision for the emirate adopted by His Highness Sheikh Mohammed bin Rashid Al Maktoum in The year 2019 aims, in part, to transform the main public libraries in Dubai into integrated cultural centers under the slogan "The School of Life", in order to build and refine the cultural, artistic, creative and life skills of the rising generations, adults and people of determination in Dubai, citizens and residents, with an interest in providing content in languages Different to expand interest.

The "Dubai Public Library" in Hatta will be transformed into an integrated cultural center that aims to build those skills for members of its community, including clubs for reading, writing, calligraphy and drawing, ideas management programs, savings and investment, handicrafts, as well as programs to incubate projects, entrepreneurs, spaces for craftsmen, and many others. Of the skill programs.

A tourist destination

Dubai Holding will provide support through its teams working in retail destinations to provide ideas on the best ways in which the Dubai Culture team can develop the “Hatta Heritage Village”, and recommend cooperation with additional entities in order to activate this village rich in the vocabulary of the ancient Emirati heritage. This strengthens its position as a leading cultural tourism destination in the region.

Under this cooperation, Dubai Holding will invest its digital platforms and websites, including social media, in order to celebrate the heritage village of Hatta, enhance its presence on all of these platforms, and highlight the many success stories that the Hatta pioneers wrote with innovative and creative projects.

The best plans

Hala Badri, Director General of Dubai Culture, said: “In accordance with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, we seek to strengthen Dubai's position as a global center for culture, an incubator for creativity, and a forum for talent.

As the Hatta region is one of the distinctive cultural destinations in the emirate, we are keen to adopt the best and most effective plans to enhance the presence of this region rich in its heritage and history at the local and global levels, and to implement various programs that meet the cultural development trends of the Hatta community, and contribute to expanding the horizons of its exchange with various cultural platforms. And creativity inside and outside the country.

Our cooperation with (Dubai Holding) is fully consistent with this framework, given its expertise and assets in many sectors that qualify it to play an effective supportive role for our efforts in developing and developing even on the cultural and creative level. ”

Badri added: “This joint cooperation includes promising programs for the cultural advancement of the Hatta region, and we will work to develop activities and initiatives to support creative small and medium-sized companies in Hatta with the support of (Dubai Holding), in a way that contributes to the growth of cultural and creative industries in the region, and enhancing the economic return. Her, within a broader vision, aims to support other economic sectors in the Emirate of Dubai in general and to boost its GDP.

The march of achievements

Managing Director of Dubai Holding, Khaled Al Malik, said: “We are proud of our leadership in empowering the Hatta region and developing a number of projects in it that contribute today to spreading awareness about this wonderful destination, which led to an intensive increase in the number of its visitors, as a commitment to achieving the vision of His Highness Sheikh Mohammed bin Rashid. Al Maktoum.

Today, we affirm the importance of our partnership with Dubai Culture to complement the march of achievements that we started together towards the next stage of Hatta's development journey within the framework of a partnership that shows our dedication to building a strong and integrated system to develop local talent, support partnerships in Hatta and help it grow and prosper. ”

Development march

Khaled Al Malik, Managing Director of Dubai Holding, said: “We look forward with great enthusiasm to start cooperation in many areas, in order to continue to shed light on Hatta's unique and vibrant culture, and to expand the global promotion of this picturesque destination with its captivating mountainous nature, and to review the exceptional experience it offers.

Our joint work will benefit the local community of Hatta in the long run. It will also continue to support young people specifically in achieving their entrepreneurial ambitions, as well as contributing to advancing the process of social and economic development in the Emirate of Dubai, and enriching the success stories that characterize the UAE today and tomorrow. ”


This cooperation between Dubai Culture and Dubai Holding comes on the heels of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum's recent visit to the Hatta region, where Her Highness presided over the Dubai Culture leaders meeting there, during which she adopted a package of initiatives aimed at supporting these The region is rich in promising cultural and creative economic opportunities, while Her Highness toured there, during which she met with representatives of the top management in "Dubai Holding", and discussed with them prospects for developing the creative community in Hatta and supporting its pioneers with opportunities to enable them to develop their talents and work.

- Take advantage of the supportive environment for the business provided by "Dubai Holding" in the sectors of creativity, media and technology.

- Supporting creative small and medium companies in Hatta through the "in5" center to provide support elements for young entrepreneurs.

- Cooperated with the "Dubai Institute of Design and Innovation" to explore educational opportunities for Hatta youth in specializations offered by the institute.

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