5 minutes
Media Quality Standards
Dr..
Alaa Jarad
Garad@alaagarad.com
January 25, 2021
The media image is a rich tool or method for conveying information and opinions, and the media image is a relative cognitive process with cultural origins, based on individuals' direct and indirect awareness of the characteristics and features of a topic, and the formation of emotional attitudes towards it, whether positive or negative, and the resulting behavioral trends Within a specific community.
Consequently, the media has the ability to create a media and mental image in society, and here the truth may be mixed with the image. Rather, the media can create certain trends that form the community’s sentiment. Therefore, it was necessary to set controls and standards for media work.
Although there are no unified or agreed standards, but the ISAS Foundation, which is a professional institution with international consideration, issued in 2016 a specification similar to the ISO 9001 standard, which is the ISAS BCP 9001 standard for quality control in media organizations, and because of the importance of this standard and wanted To highlight their requirements.
This standard is optional, that is, there is no body that obliges media organizations to it, but the regulators can, if they wish, to oblige media institutions to apply the standard and obtain international accreditation, as happens in the rest of the ISO specifications.
The standard consists of 12 standards, which are:
- The first: It covers the quality of information. The source of information, media content, and the separation of opinions and information, in addition to the multiplicity of sources should be investigated.
Second: The quality of the content, as the content is expected to assist the audience's ability to interpret events and facts, cultural development, and contribute to cognitive enrichment and conflict resolution.
Third: The editorial policy and professional rules, as it is expected that the institution will put in place announced policies for evaluating media performance and evaluating the quality of content.
Fourth: Ethical principles. Three constants are urged here, which are the pursuit of truth, respect for individuals' rights and privacy, integrity and impartiality.
Fifth, independence. The standard focuses on independence from media establishment owners, capital owners, advertisers, and suppliers.
Sixth: The relationship with advertisers, as there must be a separation between editorial material and advertisements, with the importance of developing a clear policy to ensure the independence of editors from advertisers.
Seventh: Participation and the relationship with the public, and it requires the existence of channels for communication with the public, methods of accepting their complaints and feedback, while ensuring the right to respond.
Eighth: The relationship with the authorities, as the standard relates to ensuring freedom of expression and the right to access information.
Ninth: Transparency. The media organization is expected to publish codes of ethics, editorial charters and information sources.
Tenth: Human Resources Management, which is concerned with having a clear policy for recruitment, training and capacity building, along with an effective performance evaluation system.
Eleventh: Organization of Work: Continuous Improvement, Quality Assurance and Protection of Intellectual Property.
And finally, infrastructure, in terms of absorption and employment of modern technology.
I think it is a good opportunity for media organizations to familiarize themselves with the standard and be guided by it.
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Garad@alaagarad.com
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Garad@alaagarad.com