Tian Hailong, Vice Chairman of Sichuan Music Association and Founder of Haha Music Art Club: "Embrace" young people to inherit excellent traditional culture

　　West China Metropolis Daily-Cover News Reporter Qin Yi

　　Since the "Fourteenth Five-Year Plan, Culture Listens to You! Suggestions for Sichuan Cultural Reform and Development" large-scale online suggestion solicitation activity has been officially launched, netizens have responded enthusiastically, offering suggestions for Sichuan's cultural reform and development through online channels.


During the more than ten years of talking cross talk in Chengdu, Tian Hailong, the vice chairman of the Sichuan Music Association and the founder of the Haha Music Society, often wondered how to make more young people fall in love with the traditional art of Quyi.

"Cultural inheritance should be edutained and fun, and atmosphere is more important than promotion." This is what he has learned from his performances over the years.


Looking forward to the "14th Five-Year Plan", Tian Hailong is also thinking about the future of folk art.

"To promote traditional culture, we need to find a window and open our arms to young people." He said that during the "14th Five-Year Plan" period, the excellent traditional culture represented by Quyi can be further inherited and promoted. This requires funding and venues from relevant departments. And policy support, and performers need to think about how to perform traditional stories around core values ​​and promote traditional culture.

　　Inherit the excellent traditional culture and enter the school as normal

　　“In our daily cross talk special performances, we often promote the performance of Sichuan folk art. Many young people in Sichuan like it very much, but they have never appreciated it live.” Tian Hailong said with emotion that many excellent traditional arts and cultures have lost their stage.


Returning to the issue of inheritance, Tian Hailong said that in the final analysis, we still need to capture the interest of young people. “Inheriting culture should start from an early age. The majority of college students are the most effective force.”


To this end, he suggested that traditional culture should be introduced. Elementary school, normalized into colleges and universities.

Specifically, fund projects can be set up to organize traditional culture to enter cultural centers, campuses, etc.; publicity support projects can be set up to help traditional cultural enterprises grow; traditional cultural inheritance support groups can be set up to provide policy assistance.

　　Guide the creation of literary works and give the stage of works

　　At the end of the year, the folk art club will have the custom of "sealing boxes". This is the last performance of the year and the most important performance.

This stage of the year is also the most anxious moment for Tian Hailong-what will be the performance of this year's "Boxed Work"

How to win by surprise?

He will put the creation of the "box-sealing work" into his schedule early.


On the day of the "sealing" performance, the theater is usually full. "This is also the meaning of the creation of the "sealing", so that it will be presented to the audience in a perfect state." It is not just a cross talk, but in Tian Hailong's view, a work of art One common point of creation is that they all need a market. "There is a market for production. If there is no market for creation, there will be no fine works."


For this reason, he suggested that we should guide the creation of literary and artistic works, in addition to granting bonuses and certificates, but also The stage should be given to works, “This activates the creative market, and there is incentives.” On the other hand, general theme subsidies can be given in the market. “For example, state-run theaters can apply for theme subsidies. Theater fee subsidies can also stimulate production of works."

　　The cultural tourism industry should add new experiences to further perceive cultural charm

　　The integration of culture and tourism has been included in the central "14th Five-Year Plan" proposal. The promotion of the integration of culture and tourism is of great significance to the transformation and upgrading of tourism and the realization of cultural heritage.


As for how to achieve the integration and development of cultural and tourism, Tian Hailong also got some inspiration from the development of Quyi Art, "Culture is rooted, and Quyi is regional. In fact, the more regional culture, the more discernible it is. The more attractive it is.” With the popularization of AR, VR and other high-tech, tourists can feel the immersive charm of the scenic spot without being there. “This urges the development of the cultural tourism industry to add new experiences, which is undoubtedly The charm of culture.”


To this end, Tian Hailong suggested that basic tourism can be combined with performances, especially for a certain level of tourism projects that require theme content performances, so that tourists have a deeper understanding of the scenic spot.

The promotion of the cultural and tourism industry should also be eclectic, "you can create tourism-themed boutique programs and promote them through national tours." Tian Hailong said.