Domestic movies usher in a good start in 2021

　　In 2021, the domestic film market will usher in the dawn in the restart.

According to statistics from the National Film Proprietary Office, on the first day of 2021, the box office in Mainland China achieved a good record of 592 million yuan, and the single-day box office on New Year's Day set a record for the same period in domestic film history.

In the three days of New Year's Day, the national movie box office reached 1.299 billion yuan.

Among them, domestic films such as "Send You A Little Red Flower" and "Warm Hug" with the theme of warmth and healing were among the top two in the box office, which supported the box office and discussion enthusiasm for the New Year's Day schedule.

What makes people more gratifying than box office data is the care for special groups and the observation of real social problems in these films.

The story in the film conveys the optimistic attitude of maintaining love, positive and upward, even if life is hard, bringing positive energy of love, sunshine and warmth to the audience.

The power of the sun encourages people to laugh at life

　　In 2020, the film industry has suffered tremendous challenges. After six months of suspension, we still see hope, dawn and touch.

In recent years, a number of realistic movies have emerged that focus on special groups. Through scenes and feelings that are familiar to the audience, they have brought the audience a warm response that is different from the cold reality. Through expressions full of temperature, they use the power of the sun to encourage us. Laugh to life, let people be healed in the process of watching.

　　"Send You A Little Red Flower" is a realistic and warm film with anti-cancer theme. It expands the perspective from the individual to the patient group and the family behind it. It tells how two teenagers with cancer face each other while encouraging each other Illness, the face of family, friendship, and patient friendship, and finally the story of growth, although the topic is heavy, it is full of warmth.

The scenes of "anti-cancer group friends" encouraging each other, the pursuit of "living like ordinary people", and the desire of "parallel time and space" to have no pain in the film, visually demonstrate the desire of cancer patients for a better life. Suffering, but don’t give up love and hope.” This line conveys that even in the face of illness, you must still maintain a positive and optimistic spirit, learn to cherish, and convey the aesthetic power of “life toward death”.

　　The movie "Warm Hug" chooses to focus on the common psychological problems of young people such as obsessive-compulsive disorder, hygienic disorder, social phobia, and tells the story of the male protagonist Bao Bao with severe obsessive-compulsive disorder who is lonely but still eager to communicate with each other. The story of the Lord Song warming each other with love and laughter to heal wounds.

At the end of the film, the image of the two embracing each other also hints to the audience the positive power of hugs. In fact, whether it is "hug" or "little red flower", the audience has a special meaning of reality, conveying "love" It can heal everything, and no matter how hard it is, it will be born to the sun."

　　As "Warm Hug" director Chang Yuan said: "In the past year, everyone needed a warm hug. Love is a cure for pain and a positive force for us to pursue a better life."

A warm and realistic story resonates

　　It is not difficult to find that most healing movies choose to use warm tones and narrative techniques, with "warmth" that can bring spiritual comfort to the audience as the core and keynote of the story. The story always comes from the lives of ordinary people, highlighting family affection, friendship, and friendship. Love and even the feelings between strangers combine fictional stories and daily life scenes, full of smoke and fire, which arouses emotional resonance in the audience.

　　"Send You A Little Red Flower" let us see the life of ordinary anti-cancer families who are stretched due to the son's illness, but still do not give up, and laugh in tears: parents ridicule their son at dinner table, father steals a special car to make extra money The figure of the mother, the scene of his mother diligently and thrifty and bargaining, the son bowed silently when he learned that everyone was planning to sell the house to treat himself, the reconciliation between the father and the son after the quarrel was as good as ever, the video of "Assuming the son is not living after the parents"... one by one Although the small fragments that occurred in the family are a little heavy, they are not deliberately sensational, because this is a portrayal of real life.

And "Warm Hug" more expresses warmth through pictures and music. The hostess Song Wenwen's growth environment full of pyrotechnics and human touch outlines simple citizen life; "Music competition", "Psychotherapy" and other storylines, In the laughter and emotion, the lonely world of the male protagonist Bao Bao was broken into and lit by the stranger Song Wenwen. They love life, kind and simple... and this also makes the audience unconsciously review the just-finished 2020 while watching the movie. Arouse memories of family, love and friendship that I have experienced, and have a deeper thinking and understanding of life in the warm emotions.

　　The producer of "Warm Hug", Li Yaping, was in tears when he heard the audience tell their stories after watching the movie.

Li Yaping said: “The audience can get laughter and emotional catharsis in the movie, which is a very meaningful thing for the producer. When I found that our movie can soothe the wounded soul, I was also It shook."

　　If the 2021 movie has a theme, it must be "cure".

The movie "Hello, Li Huanying" is also about to be launched on the Lunar New Year's Day. It tells a series of funny and warm stories that happened when comedian Jia Ling traveled back to the youth of his mother Li Huanying, hitting the audience's inner weakness with strong affection. , It is looking forward to.

　　Regarding the 2021 Lunar New Year film, Professor Ding Lili of Zhejiang Institute of Media and Communication commented: ""Send You A Little Red Flower" affectionately shows the kindness of human nature and the love shared by each other, so that the beautiful'Little Red Flower' can be in the cold life. The background color shows radiance and warmth. It is this true and romantic aesthetic character that makes "Send You A Little Red Flower" shine in the movie market, not only receiving awards from the box office, but also The audience who have just passed the extraordinary 2020 will feel a different kind of warmth."

Young directors win word of mouth and market with a unique perspective

　　Looking at the Chinese film market in recent years, the process of young directors taking over Chinese films is accelerating.

Of the 44 domestic films released in 2019 with a box office of over 100 million yuan, 21 are the work of young directors; in 2020, in this special year, 60% of the top ten Chinese films at the annual box office are also taken over by young directors.

The currently being screened "Send You A Little Red Flower" and "Warm Hug" are also produced by young directors born in the 1980s, especially director Chang Yuan's debut "Warm Hug", although slightly It was green, but it was a successful attempt.

As a new-generation director, Chang Yuan uses his works to show the sincerity of the young director. He is not only trying to amuse the audience, but also shows more moving emotions in the film.

According to reports, it took Chang Yuan three years to write the script for "Warm Hug" alone.

By the time the filming started, he had already made full preparations: he knew every scene of the film thoroughly and pursued the ultimate in every detail.

"Warm Hug" focuses on ordinary small characters, and its black humor and satirical style caters to the viewing psychology of young audiences, and injects new creative ideas into China's comedy market.

　　Specifically, most young directors currently focus their efforts on feature films, literary films, and cartoons. From "Charlotte Annoyance", "Chinatown Detective" and "Speeding Life" in previous years, to "The Nameless", "I'm Not the God of Medicine", "The Last Night on Earth", and then to "Nezha's Devil Child", "Jiang Ziya", "Youth in Youth", and the new mainstream "platter" movie "Me and Me" Many young directors in "My Motherland" and "My Hometown and Me" are leading and directing. The content, genre and form of the film are constantly innovating, and they are enthusiastically sought after by the audience to varying degrees.

　　It is not difficult to see that as the most dynamic group of Chinese films, young directors are advancing in the exploration, and they have already emerged in the Chinese film market.

Especially when there are many commercial films, the audience's demand has become more and more strict. Many young filmmakers choose to capture the audience's psychology and preferences with a unique perspective, face the current hot spots and often avoided social issues, and contribute to the Chinese film market. Bring more vitality and originality.

　　The film industry will end in a difficult year in 2020, and on New Year's Day in 2021, the box office of Chinese movies will reach new highs and usher in a good start for the new year.

As a good start, many audiences and filmmakers have firm confidence in the Chinese film market in 2021. Whether the Spring Festival stalls can bring new surprises is even more exciting.