Why is "Anti-X toothpaste" hot while being questioned

  Qiushi

  Recently, a toothpaste that claims to inhibit or even kill Helicobacter pylori, the number one culprit of gastric cancer, appeared on the market.

A reporter from Beijing Youth Daily found that many online shopping platforms have a variety of anti- Helicobacter pylori toothpastes on sale. The price of each toothpaste ranges from ten yuan to hundreds of yuan. Treatment of Helicobacter pylori has an effect on Helicobacter pylori in the mouth and stomach, and one can be effective.

(Beijing Youth Daily, January 12)

  In this regard, experts said that the stomach is suitable for the "colonization" of Helicobacter pylori. The treatment of Helicobacter pylori requires treatment in a hospital. It is unlikely to treat Helicobacter pylori in the stomach by brushing your teeth.

In addition, the lawyer said that if a business uses medical terms in the promotion of toothpaste or allows consumers to confuse toothpaste with medicines and medical devices, it is false propaganda.

  "Anti-you toothpaste" is on sale again. The reason why we say "again" is because as long as we pay attention to this matter, we will find that "anti-you toothpaste" exists around us like ghosts. Sometimes it disappears for a while, but It will enter the public eye again after a short interval.

Moreover, every time it reappears, the voice of criticism is the same. It is believed that the use of toothpaste to inhibit or kill Helicobacter pylori is technically infeasible, and it is legally false propaganda and suspected of illegality.

  That being the case, it is reasonable to let "anti-you toothpaste" disappear in the market. At least, toothpaste should not be allowed to promote "anti-you toothpaste".

But the problem is that although doubts continue to appear, "anti-you toothpaste" is also constantly selling. The two seem to go their own ways and are not related to each other. Questions cannot produce results. What is the reason?

  From the perspective of consumption, this may involve a psychological issue.

No matter whether toothpaste is "anti-you" or not, it is at least a daily necessities that every family can't do without. As long as the price does not increase significantly due to "anti-you", even if it does not have the "anti-you" effect it advertises, it will not at all Affect the basic function of toothpaste, how much can it be used?

Besides, no matter how experts criticize on the technical level, it is difficult to dispel consumers' mentality of "in case it is useful". There are many people who refuse to listen to persuasion to continue to choose.

  From the perspective of supervision, the "anti-you toothpaste" has become an "unkillable Xiaoqiang", which also shows that the intensity and methods of supervision need to be improved.

Toothpaste does not belong to cosmetics and medicines, but it promotes the functions of cosmetics or medicines. Such wiping of oil can easily lead to the phenomenon of "Nine-Dragon Water Control" in supervision, and it can also lead to the unknown standards for supervision.

To this end, in June last year, the State Council promulgated the "Regulations on the Supervision and Administration of Cosmetics", which clearly regarded toothpaste as an ordinary cosmetic management.

Although the regulatory standards have been clarified, the departments also need to coordinate well to ensure that toothpaste does not become a "fish through the net".

  In addition, supervision must be detailed and specific as well as extensive.

At present, on-site law enforcement against merchants is relatively common, but although end-of-line supervision is indispensable, it also faces problems such as too much supervision and inefficient supervision.

This is like flooding a dike, but only paying attention to patrolling the dike to block piping and not reducing the peak pressure from the upstream.

It is not only necessary to do a good job in end supervision, but also to do a good job in front-end management. Only if enterprises do not produce or promote "anti-you toothpaste", the pressure on end-of-line law enforcement will be greatly reduced.

  The harm of "anti-you toothpaste" is worthy of attention, but it is frequently sold amidst doubts, and this phenomenon is more worthy of attention.

The cunning and boldness of enterprises and businesses is just one of the reasons why "Kangyou Toothpaste" has been repeatedly banned. Consumers and regulatory authorities should also self-examine and find out and eliminate their own reasons. Only in this way can the "Kangyou Toothpaste" disappear from the scene. Opportunity for scum.