"Chouette, pas chouette", an animated and youthful program to deconstruct sexist clichés (nice!) -

2 Minutes - Gaumont

  • "Chouette, pas chouette" is an animated series of 16 episodes broadcast from Wednesday on TF1, France Televisions, Canal +, Disney, Gulli, etc.

  • The project was born within the framework of the Great national cause “How to fight against violence against women?

    »Launched by Make.org

  • How to talk about these values ​​to the little ones?

    A real educational challenge

From Wednesday, they will be everywhere, on all channels, from TF1 to Gulli via France Télévisions, Piwi +, Disney Channel and Junior, Nickelodeon Junior and even the Bayam application.

Molang?

Marinette?

The Little Ponies?

No, Fafa Lapin, Jaja Panthère, Lili Cochonne, Toto Goeland and all their friends.

Chouette, pas chouette

is a new animated series, intended for 4-6 year olds and above all to deconstruct sexist stereotypes such as "A girl, that cannot play football", "The pink, it is not for boys" , "A girl can't be a boss" ... Not cool stuff.

🗓On 01/13, find # ChouettePasChouette-the series of 16 short animated programs, in the youth programs of the biggest television channels


💡The objective?

Sensitize children to respect and the fight against ordinary sexism


+ info ▶ https://t.co/IuUtbrEF5o pic.twitter.com/OXK3D845my

- Make.org (@Make_org) January 11, 2021

Sexism starts very early, from the playground

Chouette, pas chouette

was born within the framework of the Great national cause “How to fight against violence against women?

”Launched by Make.org, with several actions such as the“ Mémo de vie ”platform for victims of violence, emergency accommodation in collaboration with hotels and therefore raising awareness of the fight against sexism from the youngest child age.

"From our discussions with the Center for Media and Information Education (CLEMI) and the Chiennes de Garde association, it quickly emerged that the root of the evil of violence against women was sexism," explains Dominique Poussier. , editorial manager of the project and former director of youth programs at TF1.

However, it manifests itself very early on, from the playground.

As soon as the bell rings, the boys play football and occupy 2/3 of the yard, and the girls meet in the corners.

"

All channels are engaged

But we do not talk to children as to adults, and even to teenagers, on these subjects.

"We needed a very accessible but not too educational program, which we imagined that it could fit into all the grids of the channels".

Produced by 2 Minutes in co-production with Gaumont,

Chouette, pas chouette

is made up of 16 episodes, one minute 30, made to stay, to be broadcast on multiple occasions.

“Usually, this kind of campaign, on subjects that are important to us, lasts a week, then we move on.

This is the very principle of television.

The objective here was for all the channels to commit at the same time, over time, for three years.

There was no hesitation.

"

Teach children empathy and living together

Each episode questions a gender bias and whoever said it.

A girl is not allowed to play soccer?

What if you weren't allowed to play it?

"It's not the fault of the children," comments the editorial manager of the series.

These are clichés that have been in our heads for a long time, a historical and cultural construction.

It is therefore not a question of scolding them, but of teaching them empathy and living together.

Besides, the voice-over had a little side "you see, you mustn't do that", and we took everything back to make it less lesson-giver, more complicit and benevolent.

We are in the nuance, but it is very important for young people ”.

If the 16 courts call for more, and there is material in terms of sexist clichés, this is not planned at the moment.

But an educational booklet on gender equality and the deconstruction of sexist stereotypes will be sent to school teachers, from kindergarten to 6th grade, to open and continue the dialogue.

A dialogue and a reading also possible with the book

Girls and boys can do it also

with Gründ, as well as, on a different but complementary approach, the inenarable

Mortelle Adèle

.

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  • Television

  • Violence against women

  • Child

  • Discrimination

  • Sexism