China News Service, Guangzhou, January 11 (Reporter Guo Jun) On January 11, the main event of the China International Comics Festival-the 18th China Animation Golden Dragon Awards, the global call for contributions was officially launched.
On the day when the call for papers was launched, the organizing committee also released the top ten keywords of China's two-dimensional index in 2020, aiming to reflect the development trajectory and achievements of the industry in the past year.
Strive to fully reflect the true status of the industry, enhance the overall social identity and attention, and gain insight into future development trends and potential opportunities.
The ten key words are as follows:
1. Blind box
Blind boxes have become the most popular and popular category among trendy toys. According to statistics, the market size of the blind box industry is expected to double by 2024, reaching 30 billion yuan.
In December, the trendy toy company Bubble Mart was formally listed on the main board of the Hong Kong Stock Exchange, becoming the first domestic "blind box stock".
2. Manga
In recent years, there have been many animation IPs adapted into live-action TV series.
Currently, "Long Song Xing", "Nanyanzhai Transcript", "Under One Person", "Fox Fairy Little Matchmaker" and so on are to be broadcast.
As of July 2020, there are 73 movies with a box office of more than 1 billion yuan in Chinese film history, and 11 animation adaptation works, accounting for 12%, ranking fourth.
3. The original god
"The Original God" is an adventure RPG game developed by Mihayou. Its 30-day revenue exceeded 245 million U.S. dollars. It is one of the mobile games with the highest revenue in the first month in history.
"Yuan Shen" was selected as the best game of GooglePlay 2020, and it is also the first domestic game to be selected by Apple AppStore of the year.
4. Hanfu
According to Taobao data, in the first half of 2020, the number of consumers buying Hanfu on Tmall was more than 20 million. During the "Double 11" period, the turnover of JK, Hanfu and Lolita increased by 1.26 times that of women's shirts.
As the Hanfu fever continues to spread, the number of Hanfu fans has exceeded 3.561 million in 2019.
5. Crossover
More and more brands choose to cooperate with animation IP and cross-border marketing. The more well-known cases include "Full-time Master", "Magic Master", "Under One Person", "Little Fox Demon" and so on.
In 2020, the big movie "JOYSTORY III: Return to Number 618" jointly launched by Shanghai Art Film Studio and JD.com has aroused heated discussion.
6. Science Fiction
Many pan-sci-fi animation works such as "Spirit Cage", "Swallowing the Starry Sky", and "The Child of Eden" are successively launched.
In the new cartoon list released by Tencent Video, iQiyi, Bilibili, and Youku, science fiction has become the key investment type in the next few years. 21 science fiction animations including "Three-body" will be broadcast. .
7. Anti-epidemic
During the epidemic prevention and control period, major comic platforms and comic authors used their pens as a gun to fight the "epidemic" and launched many excellent anti-epidemic comics, such as "Comic War "Epidemic"", "Nationwide War "Epidemic" Epidemic Energy Station, Epidemic War: Heroes Everywhere, Prevention of New Coronavirus-Interesting and Useful Health Science Knowledge, etc.
8. Knowledge comics
Knowledge comics represented by series such as "If History is a Flock of Meows" and "Half Hour Comics" have shined in the book market.
The "If History is a Group of Meows" series has 2 billion views on Weibo, 100 million views on Station B, and 2 million followers. The cumulative sales of the "Half Hour Comics" series exceed 10 million copies.
9. Asian Games E-sports
In 2020, e-sports is becoming a new cultural business card for many cities. For example, the Global E-sports Leadership Summit was held in Boao, and the much-anticipated 2020 League of Legends Global Finals was staged in Shanghai as scheduled.
E-sports has become an official event of the Hangzhou Asian Games, achieving a historic breakthrough.
10. Virtual IP
In 2020, virtual IP has become synonymous with the most potential in many pan-entertainment fields such as short video, live streaming, and accompanying play.
For example, the virtual IP "I don't eat for nothing" hatched from short animation videos is positioned in the gourmet field and has gained tens of millions of fans in half a year. The sales of "Double Eleven" live broadcast products exceeded 1 million yuan.
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