Chinese Movie Audience Satisfaction Survey · The 2020 Lunar New Year File Survey results show that Lunar New Year’s satisfaction is 84.0 points, an increase of 1.4 points over the same period last year, refreshing the satisfaction record of the same period, "Bomb Disposal Expert 2", "Send You A Little Girl" "Safflower" ranked the top two in terms of single-film satisfaction with 87.2 points and 85.8 points respectively.

At this point, the 2020 Chinese Movie Audience Satisfaction Survey has come to an end. In the semi-annual survey since the summer of this year, audience satisfaction scores 84.7, ranking second in the six years since the survey began and ranking first in the same period in 2019. Only 0.3 points away.

In 2020, film creators insisted on creating high-quality goods under the epidemic prevention and control situation, which constituted the fundamental driving force for the market recovery after the epidemic.

The semi-annual ornamental and ideological aspects have risen slightly year-on-year, and the satisfaction of the three periods has entered the historical survey TOP10

　　The movie market will be full of difficulties in 2020, but it still maintains the supply of high-quality domestic films with diverse genres and diverse themes, and has won relatively high recognition from audiences.

　　Affected by the epidemic, in 2020, only the summer files (after July 20), National Day files, early winter files and Lunar New Year files in the second half of the year will be surveyed for audience satisfaction.

The semi-annual ornamental and ideological scores were 85.3 points and 85.9 points respectively, an increase of 0.3 points and 0.4 points over the same period last year.

Affected by the general environment, the audience's enthusiasm for sharing and dissemination decreased relatively, with the degree of dissemination dropping by 3.4 points to 81.1 points, but it was still in the "satisfying" range (≥80 points).

　　From the perspective of the schedule, although the 2020 schedules are not the best results of the year, the satisfaction of the four schedules all exceeds 82 points, which is a high overall.

Among them, all three periods except the early winter file have entered the satisfaction TOP10 of the 37 periods in the historical survey. The National Day file and the summer file ranked 3rd and 4th in the historical survey with 85.5 points and 85.3 points respectively, and the Lunar New Year file ranked 6th. .

With the global epidemic looming over the world and the movie box office has fallen sharply year-on-year, it is not easy for Chinese movie audience satisfaction to remain relatively high.

High-quality movies promote market recovery, leading the market in terms of satisfaction and box-office advantages for "Bomb Disposal" and "Little Red Flower"

　　From the perspective of the three major indexes of satisfaction with the New Year's Festival in 2020, the viewing, ideological, and communication indexes of the schedule are 85.0, 84.3, and 81.0 points, respectively, which are all higher than those in the early winter season. The communication degree increased by 1.6 points, which is three. The highest in the big index indicates that the overall communication atmosphere during the schedule has improved to a certain extent compared with the relatively deserted November, but there is still a gap compared with the 2019 Lunar New Year Festival.

　　The quality of the film and the number of high-quality films play a very important role in the market recovery.

From the perspective of single-film satisfaction, 5 of the 8 domestic films surveyed in the Lunar New Year file in 2020 have a satisfaction score of over 82 points. The satisfaction of these 5 films is higher than that of the same ranking films in the same period last year. The market brings a warm atmosphere.

　　Looking at the box office, the satisfaction of scheduled movies is basically positively correlated with the box office. The single-film satisfaction TOP5 coincides with the TOP5 box office (as of January 4, 2021).

Among them, "Bomb Disposal Expert 2" and "Send You A Little Red Flower" are ahead of other films in terms of satisfaction and box office.

　　Specifically, "Bomb Disposal Expert 2" and "Send You A Little Red Flower", which are the top two in terms of schedule satisfaction, are among the top five in this year's single-film satisfaction and historical survey of Lunar New Year films; at the same time, two The films ranked 7th and 16th in the historical survey of 312 film satisfaction.

　　In 2017, "Bomb Disposal Expert" led the "May 1st" with a satisfaction score of 83.2. "Bomb Disposal Expert 2" was once again highly recognized by the audience on the basis of a comprehensive upgrade of the story and production, and satisfaction increased by 4 points.

With the blessing of high satisfaction, the film shows strong box office vitality from Christmas to New Year's Day.

"Send You A Little Red Flower" is the middle chapter of director Han Yan's "Life Trilogy". The anti-cancer realistic theme brings warmth and touch to the audience, and is more satisfied than the director's previous work ("Animal World" 》) 2 points higher.

　　On December 4, "Red Fox Scholar" and "If the Voice Cannot Be Remembered", "The Bathing King" on December 11, and "Emergency Rescue" on December 18 were released at unscheduled schedules, gradually warming up the Lunar New Year archives.

Among them, "Emergency Rescue" is the third part of director Lin Chaoxian's "Action Trilogy", with a satisfaction score of 83.2, ranking third in the schedule.

The comedy "The Bathing King" is the first film released after the epidemic with a clear goal of playful entertainment, with a satisfaction score of 82.9, ranking fourth in the schedule.

The ancient costume fantasy film "Red Fox Scholar" and the youth romance film "If the Voice Cannot Remember" are only 0.2 to 0.3 points away from the satisfaction range (≥80 points), but they provide the audience with a variety of choices.

　　It is worth mentioning that the light-hearted comedy "Warm Hug" released during the New Year’s Day holiday has a satisfaction score of 82.4 points, ranking fifth in the schedule, but it ranks third in the cumulative box office in the survey films, highlighting the film’s good performance. It meets the needs of the audience to express their feelings and relieve pressure after the epidemic.

The quality of the scheduled movies is clear, with small differences in evaluation between ordinary audiences and professional audiences

　　Judging from the evaluations of audiences at different levels, general audiences and professional audiences in the Lunar New Year archives have basically the same evaluations. "Bomb Disposal Expert 2", "Send You A Little Red Flower" and "Emergency Rescue" are the top three in their respective evaluations. "Will You Still Love Me Tomorrow" ranks at the bottom, and the ratings of the remaining films among different audiences are not more than 1.

Among them, professional audiences gave similar ratings to "Bomb Disposal Expert 2" and "Send You A Little Red Flower", with 83.58 points and 83.57 points respectively.

　　From the perspective of subdivision dimensions, the evaluations of the general audience (a total of 10 subdivision indicators) and the professional audience (a total of 12 subdivision indicators) are also obviously more concentrated. "Bomb Disposal Expert 2" and "Send You A Little Red Flower" Won the first place in 21 of the 22 evaluation indicators of audiences of different levels.

　　"Bomb Disposal Expert 2" is once again upgraded on the basis of the highly mature Hong Kong police and criminal genre film creation. Its innovation, visual effects and actor performance index scores rank first among different levels of audience evaluation; besides, ordinary audiences Professional audiences rated their genre creation and other indicators as the highest in terms of their story love and positive energy.

"Send You A Little Red Flower" starts from two anti-cancer families, takes care of the life of ordinary cancer patients, and surpasses the ideological thickness of ordinary youth films. Professional audiences have reasonable plots, emotional appeal, and thoughts and emotions. Five indicators including the depth and breadth of the movie give the highest score in the schedule, and it is also the movie with the highest dissemination willingness of the general audience during the schedule.

　　In addition, in the evaluation of ordinary audiences, the story love of "The Bathing King", the performance of the main actors, the visual effects and positive energy of "Emergency Rescue", and the wonderful dialogue score of "Warm Hug" entered the top three on the schedule. .

In the evaluation of professional audiences, the visual effects of "Emergency Rescue", the performance of actors, the depth and breadth of thoughts and emotions, and the creative novelty and wonderful dialogues of "Warm Hug" received relatively high satisfaction ratings.

　　There is no "winter" for high-quality content, and the dazzling performance of many high-quality domestic films has made the Lunar New Year file hand in ideal audience satisfaction and box office answers.

In 2020, the domestic film market will restart in a difficult situation and move forward steadily.

The box office in December has recovered to 92.3% of the same period last year, surpassing North America for the first time in the whole year.

High-quality creations promote market prosperity, and the future can be expected.