Preview of the new TF1 skin launched on January 6, 2021. -

Screenshot TF1 / Twitter @lenodal

TF1 puts on a new outfit this Wednesday.

The channel has rethought its visual identity by putting its 3D worlds and its spinning effects in the closet which, since their airing in 2013, have “aged well”, as Yoann Saillon, artistic director of the channel, said. information of the audiovisual group.

The latter presented, this Tuesday morning, the new look wanted "more premium, more fluid, stronger and readable".

Concretely, this means that the new jingles were designed at least in 4K, that they leave more room for the image and that the new aesthetic plays with transparencies, as evidenced by a TF1 logo which will be translucent at the start of the trailers.

Preview of the new @ TF1 skin: example of a new trailer for @ NinjaWarriorTF1 pic.twitter.com/69GxPVPDma

- lenodal (@lenodal) January 5, 2021

8K images

When they were presented to the press, these “pub jingles” were renamed “advertising boxes”, just to signify that these new finery are not gnognotte.

No more 3D sketches opening and closing advertising breaks, now the jingles will be editorialized, that is to say, like the flagship programs that they will interrupt.

They were shot in 8K on the sets of

Here everything begins

,

Tomorrow belongs to us

,

Ninja Warrior

and

Balthazar

.

So get ready to see Tomer Sisley bang his head against a window before seeing the commercials scroll.

A redesigned sound identity

In addition to these “jewels”, there will also be more classic jingles consisting of aerial views of French landscapes.

The sound identity has also been redesigned.

The six notes, very familiar to the public of the channel, evolve towards "more positive and luminous", towards something "upward", says Yoann Saillon.

Even if the usual melody was nothing heavy, we hear what he means by that but we will let your ears make their own opinion from Wednesday.

Again pub jingles presented as "advertising boxes", with a strong desire for proximity - the shoots were made in regions pic.twitter.com/d3wFWJTeDa

- lenodal (@lenodal) January 5, 2021

This new packaging, presented as "a strong evolution rather than a revolution", took a year and a half to see the light of day.

If a call for tenders had been launched internationally, it was the French agency Naked, designer of the previous visual identity, which won the contract.

The sound creation was entrusted to the expertise of the Parisian company Start-rec.

Unsurprisingly, no one at TF1 ventures to say how much it cost.

We have only just agreed to tell us that the budget was "significant" and that it is a question of making this investment profitable over several years.

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