In connection with this year's "Ushi", an organization made up of beef producers in Tottori Prefecture has launched a campaign using SNS to present branded beef "Tottori Wagyu" etc. by lottery in order to increase consumption of beef produced in Tottori Prefecture. I will start.
Last year, consumption and prices of beef such as "Tottori Wagyu" fell sharply due to the drop in demand for eating out due to the effects of the new coronavirus, and it was a tough year.
Under these circumstances, the "Prefectural Beef Sales Council" created by producers in Tottori Prefecture will carry out a new campaign using SNS from next month throughout the year in order to increase consumption in connection with the "Ushi". I decided.
In the campaign, a quiz about beef produced in the prefecture will be given on the official LINE account, and various beef sets such as "Tottori Wagyu" will be delivered by lottery from those who answered correctly on "Niku Day" on the 29th of every month. I'm considering that.
Tomoei Watanabe of the Prefectural Beef Sales Council said, "Last year was a year in which demand did not recover and producers continued to struggle, but this is a year in which we want people to know the deliciousness and history of beef and lead to increased consumption." Was there.