The journalist of France Info and host of "Questions for a champion" launched a week ago on the live streaming platform Twitch, where he offers a daily press review.

Guest of "Culture Médias" Wednesday, Samuel Etienne explains to Pascale Clark why he embarked on this initiative and the youthful pleasure he takes in it.

INTERVIEW

The "boomer" speaks to young people ... and it works!

In barely a week, France Info journalist and host of

Questions pour un champion

Samuel Etienne has managed to create a small community of spectators on the live streaming platform Twitch.

Every morning, from 9:30 am, the journalist presents his press review to a very receptive audience of 15-35 years old.

Interviewed during his live, Samuel Etienne explains Wednesday in 

Culture Médias

how he came up with the idea of ​​using this platform popular with young people.

And why the experience satisfies him.

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Installed in front of his computer with his headset, Samuel Etienne brings together between 7,000 and 8,000 people on average per press review.

The journalist deciphers the headlines and the news of the day with a tone close to that of a friend.

"I give the price of newspapers, I encourage people to buy a newspaper from time to time and not always read the same newspaper," he explains.

"And I'm quite amazed at the receptivity of 'viewers', since that's the term used."

A "press mission" that seems to work

The journalist explains that he receives messages from his spectators who have followed his advice and bought newspapers, sometimes for the first time in their lives.

"Obviously, I started to convince a little bit by explaining that if you want to really understand the world we live in, if you are looking for quality information, go see this paperweight, don't be satisfied with the news that you go to. be able to glean on social networks ", he rejoices.

Samuel Etienne recalls that the paperweight is the guarantee of an article "which has been constructed and verified by colleagues".

"It's signed at the bottom, so if there are any errors you can contact the journalists. There is even a right of reply in the newspapers," he recalls.

"It is a reliable source of information available to you."

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A discussion between "boomer" and young adults

If Samuel Etienne manages to unite and convince, it is surely thanks to the natural tone he uses on Twitch.

His audience, who is between 15 and 35 years old, amuse himself with his sometimes "old-fashioned" humor.

"This community is indeed younger than me", observes the journalist who is approaching 50 years.

"And my not very elaborate humor, a little 'at 20 euro cents', that makes them laugh. They call it 'daron's humor', 'boomer humor'", he laughs. .

Unlike television, Twitch indeed allows interactivity between the host and his viewers, especially through live comments.

"I come with my story and my curiosity. I have plenty of questions," said the journalist, who recently discovered the world of Japanese cartoons, very popular with his viewers.

His press review is therefore more of an exchange than a lecture.

A "space of freedom" discovered by chance

Samuel Etienne does not exactly correspond to the target audience of the Twitch platform.

He discovered it nine months ago, following a question sent on Twitter by "Etoile", a user of Twitch who will become the guide of his first steps.

"It was the start of a discovery, and I am still fascinated by this universe today", rejoices Samuel Etienne.

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What pleases the journalist is also the unpredictable side of the platform.

"When I get on the air at 9:30 am, I have an idea of ​​what's going to happen, but it's not very, very framed," he explains.

'It's a great space of freedom, it's a bit artisanal.

I am not in the very formal framework of an editorial staff. "

The now new "streamer" of Twitch wants to continue using the platform to share his passions, and especially that of the written press. Trying not to pay too much attention to the audiences. "If we start to build an information sequence or a program only for the audience, we are not going towards beautiful things," he said, perhaps referring to some of his television colleagues.