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Pietro Costante Cardin, the seventh child of a wine merchant from Treviso, better known as Pierre Cardin, is dead. As his family told the AFP news agency, the French fashion designer died on Tuesday at the age of 98 in a hospital in Neuilly, west of Paris.
Cardin had already founded his own fashion house in 1950, and in the decades that followed he built up a global corporate empire.
A man who also became famous as the co-founder of futurism in fashion.
He started as a draftsman with Paquin, in 1946 he went to Elsa Schiaparelli and designed the costumes for the famous film “La Belle et la Bête” by Jean Cocteau during his three months there.
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Paris was small, he met Christian Dior and was a young designer in the team from the very beginning when the Maison was founded, something only few knew for a long time.
“I admired him.
He taught me what elegance is, ”Cardin later said of Dior.
Source: Getty Images / Reg Lancaster
He stayed by his role model for three years, played a key role in the first collection, which was finally shown in February 1947 and made fashion history as the “New Look” - shortly after the war, it was a minor revolution.
Being first was one of the hallmarks of the French couturier.
In the 60s he made a name for himself with his experimental fashion.
He put couture aside in order to devote himself to more accessible ready-made clothing.
This audacity brought him closer to a wider fashion audience - but it also earned him the wrath of some colleagues.