The New Year’s Day holiday is approaching, and leisure travel in surrounding hotels and resorts has become the mainstream——

Tourists pay more attention to safety during winter travel

　　Our reporter Kang Qiongyan and Zhang Xue

　　□ Entering the peak travel booking period on New Year's Day, bookings on multiple travel platforms are showing an upward trend.

From the price point of view, the price of "New Year's Eve Group Tour" on New Year's Day in 2021 has dropped year-on-year.

　　□ Winter is the season of high incidence of infectious diseases.

When traveling in winter, tourists pay more attention to safety and personal protection. When shopping for products, they tend to choose more private travel methods.

　　2020 is about to pass, and the first small holiday in 2021-New Year's Day holiday is approaching, and many people plan to greet the New Year by traveling.

Recently, the reporter discovered that travel agencies and online travel platforms have entered the peak period of New Year's Day travel bookings, but the travel prices on New Year's Day in 2021 have dropped compared to 2020.

　　CYTS Travel data shows that after the peak of the "Eleventh" Golden Week, the tourism market in November and December showed a downward trend. With the approach of New Year's Day, the tourism market gradually recovered. Compared with the previous two months, 2021 On New Year’s Day, the average daily visitor intake in the tourism market increased by 20%, and more than 60% of tourists traveled from December 29 to January 1, 2021.

Most of the products are surrounding hotels and resorts, accounting for 47%, followed by standard tour line products accounting for 38%.

Hotels, resorts and other products mostly take Beijing, Guangzhou, and Shanghai as the main destination markets, and Yunnan and Hainan mainly take group tours.

　　On the Ctrip platform, in the third week of December, New Year's Day travel entered the peak booking period.

According to the relevant person in charge, whether it is small and beautiful routes or themed travel packages, the booking situation is showing an upward trend.

The rush hour for plane travel on New Year’s Day will start on December 31. Among the “Top Ten New Year's Eve flights in 2021”, flights from Beijing to Sanya, Harbin to Beijing, and Beijing to Guangzhou will be the top three; the peak train trip will start on December 30. Six major transportation hubs, including Guangzhou, Changsha, Hangzhou, Harbin, Chongqing, and Beijing, are hot on New Year's Day.

　　From the price point of view, the "New Year's Day Group Tour" on New Year's Day in 2021 is cheaper than the same period last year.

According to data from Ctrip, the average price of group tours during New Year's Day was RMB 1,800, a decrease of 25% year-on-year; the average price of higher-quality, independent New Year's Day private tours was around RMB 3,000, a year-on-year decrease of 40%.

　　A staff member of a store of Beijing Youth Travel Agency introduced to reporters: "At present, the booking situation of group tours during the New Year’s Day holiday is second only to the '11' Golden Week. Group bookings to Hainan, Yunnan, and Fujian are full, and the price has not risen compared to usual. Compared with New Year’s Day in 2020, the price has dropped significantly. For example, a Yunnan 6-day pure play group product will cost 4,500 yuan on New Year’s Day in 2020, but now it’s only 3500 yuan."

　　A salesperson of Beijing Shenzhou International Travel said that there are more middle-aged and elderly tourists who sign up for tours around Beijing on New Year's Day.

　　Experts in the industry said that behind the price change is the combined effect of various localities, in order to stimulate tourism consumption, the introduction of preferential policies such as ticket reduction and exemption for scenic spots, as well as the reduction of air tickets and the urgent need for "recovery" by tourism companies.

　　Data from a number of online travel platforms show that since December, search interest for keywords related to ice and snow tourism has risen significantly, with Harbin and Zhangjiakou topping the list of popular ski cities.

At the same time, with the comfortable and pleasant climate and beautiful island scenery, coupled with the favorable tax exemption policy, the popularity of Sanya, Hainan remains high.

　　In addition, parent-child travel products such as popular science travel and museum series are also popular.

Feng Ruobin, assistant general manager of CYTS Travel Market Development Group, said that New Year's Day themed tourism products will lay the foundation for the coming Spring Festival market, and "One Old One Small + Special Theme Tour" will be the main product of the Spring Festival tourism market.

　　Feng Ruobin believes that the future domestic tourism industry will present two development models, one is the development of destination tour groups, private groups and private customized groups, and the other is a single-element customer self-packaged product. The two models are common It is characterized by personalization and niche.

　　Feng Ruobin said that due to the impact of the new crown pneumonia epidemic, consumers’ reliance on the Internet has greatly increased this year. “Last year, our Internet sales accounted for 30% of our overall sales, and this year has reached 54%. This part of Internet consumption, except for those from Aoyou.com In addition, it also comes from social platforms such as short videos and live broadcasts, indicating that certain changes have taken place in the customer group scene."

　　Winter is the season for high incidence of infectious diseases. When traveling in winter, tourists pay more attention to safety and personal protection. When shopping for products, they tend to choose more private travel methods.

Ctrip data shows that compared with previous years, the proportion of family members, friends, colleagues and other acquaintances traveling has increased by 10%, and the selection rate of private groups on New Year's Day has increased to 30% of the total number of group members.

　　When traveling on New Year's Day, epidemic prevention and control cannot be relaxed.

A few days ago, Wu Zunyou, chief expert of epidemiology at the Chinese Center for Disease Control and Prevention, issued a reminder that it is not recommended to arrange travel for some special groups of people, such as the elderly, people with chronic diseases, and pregnant women.

If you want to travel across regions, you must know the epidemic situation in your destination in time. It is not recommended to travel to high school risk areas.

At the same time, personal protection must be done during the journey, and order must be observed when taking airplanes and trains, masks must be worn throughout the journey, hand hygiene must be done, and all bills must be prepared for inspection.

It is necessary to adhere to good hygiene habits such as frequent hand washing, serving chopsticks, sharing meals, coughing and sneezing.

If you have symptoms such as cough and fever, you must seek medical advice promptly.

　　Travel agencies should strengthen pre-departure inspections, do a good job in tourist information collection, inspection and registration, and provide necessary protection for drivers, tour guides and tourists, and urge suppliers and partners to conduct comprehensive inspections of tourist chartered vehicles, hotel rooms, restaurants and other reception facilities and places Disinfect and clean.

For scenic spots, "limited, appointment, and peak shifting" are still basic requirements that need to be adhered to.

All tourist attractions should strengthen cleaning and disinfection. At important tourist spots, viewing platforms, traffic connections, narrow passages, ticket purchases, and catering places, areas that are prone to tourist congestion should be strengthened to prevent gatherings and guide tourists to do safety protection.