The face of BTS member V (V) is decorated in the tallest building in the world.



V's Chinese fan club'Bai Du Viva' announced that V's personal sound and light show will be screened for 3 minutes at the world's tallest building, Burj Khalifa, at 0 am on the 30th (18:50 local time) on the 30th. .



This is the first time that a K-pop artist's personal birthday celebration advertisement light show is held in the Burj Khalifa Building.

In 2018, group EXO conducted a video advertisement for the first time in addition to the royal family figures in Dubai with the support of the'Dubai Media Office', but V was the first time a Korean celebrity's birthday advertisement was sent on an LED show, an official said.

V's face and birthday message will illuminate the night sky with more than 1 million LED lights pouring out of a huge screen covering an area of ​​33,000 square meters.



Burj Khalifa is the tallest building in the world, 828 meters high and 163 floors.

In the movie'Mission Impossible', it is famous for the building where Tom Cruise performed a mission near impossible.

The show using LEDs installed on the entire exterior wall transforms into the most colorful and expensive billboard in the world.




Burj Khalifa's single-shot advertisements go through a strict brand selection process as well as expensive advertisement fees of at least 100 million. Ad conditions are also strict, so only premium advertisements from global companies from the latest smartphones to Porsche and advertisements from the Dubai Royal Family are allowed. Personal fandom's birthday advertisement at Dubai's top landmark can be said to be an all-time support.



Baidu Viva announced the event and added, "It is an honor to be the first K-pop artist to conduct personal advertisements thanks to V's global reputation, influence, and positive personal image after a long period of review and correction." Baidu Viva boasts a strong economic power and fan power that recorded 1.2 billion birthdays, the highest amount of K-pop idols, and is carrying out V's birthday celebration projects and donation activities around the world.



In addition to the LED show of Burj Khalifa, the Dubai Fountain, the world's largest musical fountain, also hosts a fountain show along with V's solo song'Winter Bear'. Dubai Fountain is located in an artificial lake twice the size of a soccer field and is counted as one of the world's top three fountain shows.



[Photo = Baidu Viva SNS]



(SBS Entertainment News reporter Kang Seon-ae)