A fashion designer who uses simplicity as the title of her work
Al-Anoud Al-Rumaithi: In the "Corona" stone, I discovered my talent
Al-Rumaithi: The home isolation period was a good opportunity for me.
Photography: Osama Abu Ghanem
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The desire for self-development and the constant search for new horizons of success is still the secret of the success of Emirati Al-Anoud Al-Rumaithi and her most prominent motivation to progress and prove herself and move forward in achieving her dreams and aspirations to advance her professional experience, after the period of domestic isolation for facing the Corona virus gave her additional space to start her project The new one that has achieved the deserved success and turnout, to enhance her sense of satisfaction and the ever-renewed ability to innovate, innovate and give, and challenge the reality of her multiple life and professional preoccupations that Al-Anoud constantly divides between the job responsibilities and the requirements of her own work in which she recorded her first steps in the field of entrepreneurship.
Corona 'opportunity'
At first, Al-Anoud Al-Rumaithi stopped at her new project, "i-Al Concept", which was launched after the last month of Ramadan, that is, in conjunction with the period of home isolation due to Corona, and after a short preparation period, Al-Rumaithi described: “The home isolation period was a good opportunity for me. Through her re-ordering my thoughts and priorities, and rediscovering my talent in the field of fashion design, especially since I have worked in the last five years on designing my clothes myself, surrounded by the admiration of family and friends and their constant insistence on pushing me to launch my own brand in the field, ”pointing out her focus in the field of women's fashion. Which she creates on simplicity, which she considers the title of daily elegance for Gulf women «Simplicity is the distinctive style of the collection of gowns that I design, which diverge from the usual designs, to consist of three basic pieces: the dress, the sheila and the abaya, which in turn saves Emirati women the trouble of searching for suitable designs that suit them With the colors and models of her traditional abaya, and in this context, she deliberately diversified the designs presented to suit contemporary youthful tastes and the requirements of everyday feminine elegance.
And social events ».
Multiple materials
Al-Anoud Al-Rumaithi's keenness to diversify the field of designs for abayas did not prevent her from thinking about the quality of the fabrics used, which she carefully selected for the girl who is a master of fashion arts and its lines and even for the requirements of the comfort of the Gulf woman in her relationship with the local hot desert environment, which prompted her to choose a certain type of comfortable and loose-fitting fabrics. Most notably the "linen" material, Japanese and Korean linen for daily use, and the charming silk materials imported from India and used in designing high-end fashion for social occasions.
At the time Alanoud sided in the issue of colors to the warmth of the calm and simple gradients that vary between gray, light green, beige and sky blue to create contrasting lines of elegance, which I supported with an affordable price policy, which its owner described by saying: “I always try to keep my prices affordable for everyone, as it generally starts from 390 dirhams, up to 650 dirhams, and I think it is suitable for everyone's budgets, and this is in fact a policy that seems to have supported a wide range of Emirati fashion consumers, which contributed to the success of my designs and their access not only to ordinary women, but to a number of media and television celebrities in the UAE » .
One success is not enough
Regarding the echoes of her successes in the field, Al-Anoud stressed that the echoes of the design project are very encouraging, especially with the keenness of two fashion websites to contract with her to sell her designs and promote them on their platforms.
On the other hand, Al-Rumaithi talked about her first project on making sweets, "Grandpa Licious", which she launched five years ago, and which today captures Alanoud's successes, after it became a famous brand for sweets, as she put it, saying: “My great passion for the culinary arts motivated me from childhood to The launch of a sweets project, in which it relied on making ice cream and cakes combined with the famous (beard al-shayba) candy, known in several Arab countries as Ghazl al-Banat. Thank God, this innovative combination has found a wide resonance among connoisseurs and lovers of sweets ».
time value
Al-Anoud Al-Rumaithi’s successes do not stop in the field of entrepreneurship and small enterprises that she was able to manage well, but went beyond her studies and specialization in the field of electrical engineering, right up to her current full-time job at Dubai Ports World, and her accurate and tight balance between her career and her private projects, what she considered Al-Anoud is the secret of her success, and she reconciles her job responsibilities with managing two projects at the same time.
As for her social life and her human relationships with her family, family and friends, Anoud allocates plenty of time and attention for her, as it provides her with an important psychological balance.
The keys to success
Although Al-Anoud did not exceed 25 years of age, she possesses awareness and the ability to plan for her human and professional life. She sent a message to Emirati youth who wish to succeed and advance by saying: “The secret of success lies in dissatisfaction with small ambitions and hopes, and reliance on the daily routine, but always moving to set goals And make it big and great. ”
"My designs reached not only ordinary women, but also a number of media and television celebrities in the Emirates."
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