How far can the brand awareness brought by unbearable things go?

　　Recently, it was reported that Zhou Liqi became a shareholder of an electric vehicle company in Guangxi.

The electric vehicle company responded by confirming that the information about Zhou Liqi's signing as a co-founder is true and valid.

　　The fable of "pies falling from the sky" came true, and Zhou Liqi vowed that "it is impossible to work in this life" and he was really hit by the "shareholders who fell from the sky".

Zhou Liqi was the man who was handcuffed to the police station after being arrested many times because of habitual stealing, who also declared his "ideal and conviction"-"It is impossible to work part-time, and it is impossible to work in this life".

　　Now can it be said that Zhou Liqi's ideal has been realized?

　　People inevitably worry about the negative effects of this "determination" story that destroys the three views of Zhou Liqi: People who have never done business before and used to earn a living by stealing can easily "success", so they still study hard. What are you working hard and fighting for?

　　However, don't forget that the acting is too deep and abnormal, and extreme role models have always had limited vitality.

We must believe that rationality and sobriety will always be the mainstream. Few people will be so confused to take this kind of "lucky" which has a much lower chance of winning the jackpot.

　　This luck of "not hitting workers" is not easy to replicate.

Zhou Liqi is by no means popular for stealing: one is his comical image, tone, expression, and appearance and hairstyle that resemble celebrities; the other is his "exotic" values; more "exotic" than values, is " Tell the truth" the look of the time... even if these inadvertent expressions can be copied, the freshness it brings to the audience may not be copied.

Just like the “sharp brother” who once appeared on the Internet celebrity, after returning to normal, he can no longer be “sharp”.

　　Zhou Liqi was given shares to become the "boss". It stands to reason that the company and the Internet celebrities are willing to give and receive.

But the incident has a certain public impact, and some things are worth discussing and commenting on.

Electric vehicle companies donated Zhou Liqi’s shares for commercial promotion: few people knew the brand before, but after Liqi last week, this kind of advertising effect may not be exchanged for prime time on TV.

　　Looking to the future, this kind of cooperation is not optimistic: First, corporate reputation or brand building depends on something with connotation.

Furthermore, Zhou Liqi's "alternative joy" is accompanied by his unbearable past.

How far can the "brand awareness" brought by these unbearable things go?

　　Throughout the Internet celebrities from "Sharp Brother" to "Vagrant Master", all of them have begun to diminish their attention from the day of "Red".

Zhou Liqi, will you go out of this pattern?

　　Ma Diming Source: China Youth Daily