Videos from the Brut media have been available since Monday on the French streaming platform Molotov, with the creation of a dedicated channel.
A logical alliance for these two online media with similar audiences, as explained in "Media Culture" Gregory Samak, the managing director of Molotov.
Brut now has its own channel on Molotov.
The content of the online media which produces short subjects and video surveys has been available for free since Monday on the French streaming platform, which offers to watch TV live or in replay.
The new Brut channel provides access to a selection of the brand's content.
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The young public in common
For Molotov's Managing Director, Gregory Samak, this alliance is more than logical.
"Today, Molotov has 13 million accounts registered on the platform in France and millions of users every day. So I think Brut was interested in the idea of taking advantage of this audience," he believes. he.
But it is above all the public attracted by the media and the platform that made this collaboration obvious.
"Brut has content that speaks to a whole generation, which is that of Molotov," recalls Gregory Samak.
"With us, the first to come were the young people. The platform of choice for 15-35 people to watch television today is Molotov."
The Brut channel on Molotov will be enriched daily with new videos, after they are posted on Brut's social networks.