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If you want to attend a Travis Scott concert in the future, when it is possible again, you should find out more on the Internet beforehand.

The events are notorious for an unrestrained partying and dancing audience and for a scott performing like in a frenzy, who further heats the atmosphere.

That is why there are instructions on how best to behave as a newcomer.

The promise to the intrepid: It will be one of the best concerts they have ever experienced.

At 28 years old, Scott is one of today's greatest pop stars.

He belongs to a new generation of rappers who are characterized by their verbal power as well as their instinct for the needs of a permanently networked consumer society.

"Cactus Jack" - Scott's nickname and the name of his record label - is not picky and sells a lot that other stars have shied away from: fast food, computer games, toy cars.

He doesn't have to worry about damage to his image: He knows that it is his image that enhances everything else.

And the brands know that too.

The business magazine "Forbes" recently named Travis Scott the "Brand Whisperer" of America.

With the rapper as a cooperation partner, everything seems to be a bestseller: a McDonald's menu with pillows in Chicken McNugget shape, breakfast cereals from Reese's Puffs or a fragrance from the Byredo brand.

Own sneakers are standard in a rapper's career, but none are currently as popular as Travis Scott's Nike and Jordan shoes.

On the StockX resale page, some of them are traded for eight times their original price.

A Chicken McNugget to cuddle - by Travis Scott

Source: StockX

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Scott's mentor is rapper Kanye West, but he got even more attention from a relationship with reality TV star Kylie Jenner, mother of his two-year-old daughter Stormi, who has now ended.

The parents set up a temporary amusement park for their “Stormiworld” birthday party.

On stage together: Travis Scott (left) and his mentor Kanye West

Source: WireImage

"Astroworld," Scott's most successful album to date, was streamed nearly 350 million times in the first week of its release and is named after an old theme park near his hometown Houston.

His live performances have nothing to do with children's fun: fans have injured themselves several times from sheer exuberance.

He broke a knee last year after jumping on stage in New York - and still rapped until the end of the set.

Scott's most successful album was released in 2018

Source: Smi Epc

In April, Scott appeared in the computer game "Fortnite" in front of 12.7 million viewers.

The avid gamer has designed his own thumb grips for the Playstation 4 console, and in October he and Sony announced a partnership.

The rapper set new standards with his "Fortnite" appearance

Source: Epic Games

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Scott seldom deviates from the rapper's uniform: his “signature look” are sporty blousons, long, narrow T-shirts and low-slung baggy pants.

For special events he swaps them for daring designer fashion.

At the Met Gala 2019, he wore a spaceman uniform and leather harness by Dior Homme, a look just as ambitious as the costume of a feathered mermaid by his then partner Kylie Jenner.

Scott and Kylie Jenner at the 2019 Met Gala

Source: WireImage

This text is from WELT AM SONNTAG.

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