In partnership with the Roads and Transport Authority
Brand Dubai launches the Jumeirah Stations project
The artistic designs reflect the cultural value of Jumeirah Street.
From the source
picture
"Brand Dubai", the creative arm of the Dubai Government Media Office, in partnership with the Roads and Transport Authority in Dubai, announced the launch of the "Jumeirah Stations" project, an initiative to convert the main public transport stations on Jumeirah Street into works of art inspired by the memories that characterized the region in the past. , In implementation of the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and His Highness’s directives to transform Dubai into an "open museum."
The Department of "Brand Dubai", the creative arm of the Dubai Government Media Office, has signed a three-year partnership agreement with the Roads and Transport Authority in Dubai, with the aim of implementing a number of creative works, in a way that contributes to enhancing the aesthetic and creative components, and enriching the civilized landscape of the emirate.
In the context, the director of Brand Dubai, Nihal Badri, expressed her appreciation to the Roads and Transport Authority in Dubai “and the great role it plays out of its responsibility for one of the most important sectors related to the development and development in Dubai,” pointing to “Brand Dubai's pride in continuing cooperation. With the authority to highlight the creative features in all parts of Dubai, confirming its position as a global city that celebrates creativity and innovators ».
Badri said, “Brand Dubai’s cooperation with the Roads and Transport Authority in launching the (Jumeirah Stations) project is an extension of a long partnership between the two sides, during which we launched several joint projects that highlight the spirit of Dubai as a pioneering center for creativity, especially in its vital areas." The works included in the new project reflect in their entirety the civilizational value of Jumeirah Street, which has been associated with its vibrant and lively nature, as a result of it being visited by a large part of Dubai's residents and visitors.
Rawda Al Mehrezi, Director of Marketing and Corporate Communications at the Roads and Transport Authority, said that adding aesthetic touches to eight bus stations gives an aesthetic dimension to the Jumeirah area, and contributes to transforming Dubai into an open museum, as well as promoting the culture of using mass transport, pointing to The authority supports the efforts of "Brand Dubai" in implementing the visual identity of the "Jumeirah Project", which includes, in addition to beautifying the waiting areas for public transport, adding artistic models that increase the creative space for these parking spaces.
Art sculptures
The director of creative projects at Brand Dubai, Shaima Al-Suwaidi, said that “the (Jumeirah stations) project aims to transform the Jumeirah area into a cultural destination and a magnet for Emirati, Arab and foreign creators. It also includes a group of creative works, and a range of artistic, sports and cultural activities and activities. And societal, to highlight the important creative and historical value of this part of Dubai.
She added, "The works and artistic models of the project constitute an artistic and aesthetic value for the ancient inhabitants of the region, and some of them are a mixture of the past and the present, expressing the history of the region and Dubai's vision for the future, while preserving its identity and rich heritage."
Beautifying public transport waiting areas with creative objects.
Follow our latest local and sports news, and the latest political and economic developments via Google news