The first “District Z” team -
© ALAIN ISSOC / SATISFACTION, THE TELEVISION AGENCY / TF1
Nice audience success, the new TF1 game,
District Z
, produced by Arthur, has also been talked about on social networks, and more particularly Twitter.
And not that in good.
Many tweets criticized the show for its resemblance to
Fort Boyard
.
Too many tweets?
As revealed by
Le Parisien
, "at Satisfaction TV Agency, Arthur's box, it hit the nail on the head".
They therefore commissioned an analysis of interactions on Twitter during
District Z
from the crisis communication agency LaFrenchCom.
Result?
400 fake accounts dump 4,000 tweets
The 19-page report evokes "a denigration", "a manipulation", "a sabotage" via the creation of 400 false accounts for 4,000 tweets.
All, moreover and strangely, have as a "common point to promote the programs
Koh-Lanta
,
Fort Boyard
or
the Treasure Map
", that is to say as many programs produced by a competing company, Adventure Line Productions.
Contacted by
Le Parisien
, ALP did not wish to comment, but on the side of TF1 and Arthur, the case is taken seriously, with a possible legal recourse.
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