"Snow Horses" Female Deputy County Magistrate: Be more calm after the hit
Shoot short videos to promote winter tourism resources in Zhaosu, Xinjiang; in charge of agriculture, has accumulated 500,000 fans before
He Jiaolong
Born in December 1979, a native of Shehong, Sichuan. He has worked at the grassroots level in villages and towns for a long time. He has served as the party secretary of Husongtu Harxun Township, Zhaosu County, Ili Prefecture, Xinjiang Uygur Autonomous Region, and the party committee secretary of Zhaosu Town. In 2017, he served as deputy magistrate of Zhaosu County. to date.
Recently, He Jiaolong, the deputy magistrate of Zhaosu County, Xinjiang, posted a short video of riding horses in the snow on Douyin, which attracted attention.
As a leading cadre, how does He Jiaolong view the "Internet celebrity phenomenon" and traffic effects?
When Zhaosu becomes a "net celebrity" county, how to avoid problems in some scenic spots such as zaike?
In this regard, on December 15, He Jiaolong accepted an exclusive interview with a reporter from the Beijing News.
He Jiaolong said that the video can arouse the attention of a large number of netizens, both by chance and inevitable.
The strong support of netizens is the recognition and support of thousands of grassroots cadres rooted in the frontier of the motherland. "I am just one of countless grassroots cadres."
Facing the popularity, He Jiaolong said that we are public officials, and public officials must serve the public for the people, not to become the so-called "net celebrities."
After becoming popular, we must be more calm and stop the live broadcast "cold processing", which is to calm down and concentrate on researching how to further improve our tourism service level and the quality of agricultural products.
Talk about video creation
Some netizens think that they have used a substitute, which is not the case
Beijing News: Because of a video of riding a horse in a red cloak in the snow, you have attracted the attention of a large number of netizens. Are you surprised by this popularity?
He Jiaolong: That video attracted the attention of the majority of netizens. I think there is both contingency and inevitability.
Occasionality means that the Internet's "popularity" was originally unintentionally inserted; the inevitability is because the We-Media account "He said Zhaosu" has already had a certain number of basic fans before, and it will be live broadcast from May 20 to this place. Before the video was released, it had accumulated and accumulated for nearly half a year, and there were already about 500,000 fans.
These fans reposted and reposted it, allowing more people and more media to see the video of horse riding in the snow. Through that video, they learned that Zhaosu County, a small town located in the northwestern border of the motherland, is the hometown of Tianma and the capital of rainbow.
Beijing News: How did you think of taking the way of live streaming to bring goods?
He Jiaolong: On May 20, Yili Prefecture held a real estate and agricultural and sideline products exhibition, aiming to build a platform for direct supply and direct sales of agricultural, commercial and agricultural super direct sales, promote the resumption of work and production, and the resumption of business and market, and help alleviate poverty.
This trade fair organized and carried out the "Ili prefecture and county leaders + head anchor + products" mode of live video production activities for agricultural products in the whole prefecture, requiring each county and city to select 1 county leader and 1 head anchor to participate in the county City live event.
The cost of inviting head anchors is quite high, and our Zhaosu County is the only five-difficulty district county in Ili Prefecture, with limited financial resources.
The county party committee and the county government decided to let leading cadres contact the Internet and learn to live broadcast in a short time, to explore and try a new way of live broadcast e-commerce to help the poor and farmers.
Because understanding and integrating into the short video live broadcast network new media, this is also a task that leading cadres in the new era must face.
Prior to this, our county held the Tianma International Cultural Tourism Festival. In order to understand the Internet thinking, I registered a personal account on the short video platform. This time I used it for live broadcasts in the county.
Beijing News: You just said that the video of horse riding on snow that attracted the attention of many netizens was shot accidentally.
What was the scene?
He Jiaolong: At that time, two Internet celebrity anchors with about 1 million fans came to Xinjiang.
Because Zhaosu is known as the hometown of Tianma, I invite them to come, hoping that they will shoot some popular videos on the grassland of Zhaosu to promote the tourism brand of Tianma's hometown.
They are caring horse lovers. They have never been to Zhaosu before. They are completely free of charge. I am very grateful to them.
They ride horses very well, knowing that I can also ride horses, they kept calling me on the day of the shooting.
Some netizens mistakenly think that I have a professional production team.
In fact, in small border towns like Zhaosu, video production professionals are relatively scarce, and the shooting scenes for them are all amateur players in our county.
My so-called team composed of relatives and friends are not very professional. They are trying to find experience in practical work. Today you help me shoot a video, tomorrow you will broadcast it with me, and the day after tomorrow you will make a small plan. Everyone accumulates bit by bit. Slowly achieved the 500,000 fans at the time.
That day, our shooting team also hoped that I could shoot a horse riding video, which would increase the traffic in the live room and better drive the sales of agricultural products.
In order to cater to Zhaosu's promotion of winter tourism resources, I agreed.
But I was busy with work, so I could only take a two-hour lunch break and filmed three small videos intermittently. The three small videos were joined together to form the later snow riding video.
Some netizens found that the horses in the video were not the same, thinking that they used a substitute, which is not the case.
Some netizens saw that I kept scratching the saddle. The temperature on the day of the shooting was more than ten degrees below zero. I was wearing ordinary boots instead of riding boots. They were frozen like ice. The stirrups were made of iron and were very slippery. Safety.
Talk about riding
This is a skill that grassroots cadres in pastoral areas must master
Beijing News: Many netizens are concerned about how well your horse is riding.
He Jiaolong: Zhaosu is the hometown of Tianma. Herdsmen will raise horses. When I was young, our family also raised horses. My father took me to ride a horse.
I have worked in two townships in Zhaosu County, both of which have pastoral areas. For grassroots cadres in the pastoral areas, horse riding is a skill that must be mastered, because we will ride horses where the car cannot be driven.
The Beijing News: Some media reported that you were from Sichuan, so some netizens thought you came to Xinjiang to work later, right?
He Jiaolong: My ancestry is Sichuan. I was born in Zhaosu. After going out to study for a few years, I never left Zhaosu.
I have seen the prosperity of big cities and have the opportunity to work in other places, but I don't want to go.
Because my hometown is a place where you have begun to miss you before you leave.
Some tourists say that Zhaosu can take a photo as a mobile phone screensaver, which is not an exaggeration.
Zhaosu has world-class high-quality tourism resources. It is a small town on horseback. It has a history of raising horses for more than two thousand years. The people’s love for horses is deeply rooted in their bones. They treat horses like their other child; here is a rainbow. The capital is the place with the highest frequency of rainbows in the country, with an average annual frequency of 137 rainbows; there are millions of acres of rapeseed flowers here, from the roadside to the field, from the field to the mountain, and from the mountain. To the horizon, from the horizon to the tip of your heart.
Many people think that Xinjiang is a desert Populus euphratica Gobi desert, but there are also places like Zhaosu in Xinjiang. It is a national-level ecological civilization demonstration county and the only county in the state without deserts. The ecological environment is very good.
Good mountains, good aquatic products, Yili horses, brown cattle are our fist products, horses, cattle and sheep walk freely on the grassland, whatever they want.
Therefore, my hometown was rated as a national tourism model county by the Ministry of Culture and Tourism. Many tourists came for the first time and came to see; the second time they came, they became repeat customers; the third time they came, they became "creative" Guest", come here to create.
This proves the strength of my hometown, and it is worthy of the people all over the country to check in.
Talk popular
I care more if I am a qualified deputy county magistrate
The Beijing News: Some netizens have noticed that your revenue from the rewards on Douyin live broadcast exceeded one million, and all the rewards income must be used for public welfare.
He Jiaolong: Actually, after the snow horse riding video attracted widespread attention, the live broadcast ceased, so there is no reward income.
All revenue from rewards is from the previous live broadcast of public welfare assistance to farmers.
Before, every time I brought goods on live broadcast, I would tell fans that we are a charity anchor, and we don’t earn a penny on the platform. All income will be used for charity and public welfare. Every agricultural product sold represents the field. In an industrial chain to the table, these companies that bring goods are basically the leading companies in our county. For example, the potato vermicelli factory is a state-owned enterprise in the county and an autonomous region-level poverty alleviation enterprise. It solves the employment problem of poor households and ordinary people. The difficulty of selling potatoes.
It has also been said that you can not accept rewards.
However, any platform has its platform rules and operating model. Rewarding is a profit method for short video live broadcast platforms. If the platform has no revenue, why should we push traffic to you?
Why let you sell agricultural products and promote tourism on the platform?
Others have suggested that if you post a short video, you should post a short video. Why do you want to post your own short video?
This is because the platform supports the anchors to show their faces. If they don’t show their faces, short videos of natural scenery that are purely tourism, it is difficult to get likes and views. Likes, views, and interactions with fans, the platform has one indicator for these indicators. Set a strict calculation formula, the calculation result determines the sales of agricultural products and the effect of tourism recommendation.
Beijing News: Before and after it became popular, it was like showing off your face and accepting rewards. Are there many doubts?
He Jiaolong: We often talk about respecting rules and applying rules. We come to a commercial platform and make full use of the flow rules of the platform to help the poor and help the farmers on the premise of meeting the relevant requirements of our public officials.
Therefore, when we started the live broadcast, we reported to the leaders of the county party committee and the discipline inspection commission. The revenue from the live broadcast account is supervised by the county commission for discipline inspection. It is used for public welfare and poverty alleviation in the county. The process of fund withdrawal and use must be audited. Charity activities are also jointly organized by the County Red Cross, the County Charity Federation and the county charity charity team, so that multi-party participation is more open and transparent.
The propaganda department has calculated that the proportion of netizens who support me is about 95%. This is a very gratifying analysis data.
In my opinion, this approval rate is not a personal recognition and support for me, but a recognition and support for the tens of thousands of grassroots cadres rooted in the border of the motherland.
Beijing News: With a 95% approval rate, what do you want to say to those netizens who like it?
He Jiaolong: I am very grateful for being born in such an Internet age, allowing a small border town like my hometown to walk from behind the scenes; I am grateful to have a group of warm "family", "family" refers to those fans, special thanks they.
It turned out that I heard people called "baby" and "family" in the live broadcast room. I was really uncomfortable and felt a little numb, but I gradually felt the meaning of these terms "baby" and "family" from my heart.
I once wanted to give up three times, but these fans' inseparable companionship, support and recognition made me where I am today.
These fans have accompanied my growth and made a small remote town like Zhaosu known to netizens all over the country. This is the credit of the fans, but also the credit of the county party committee and the county government who supported my career.
Beijing News: Did you want to give up three times because you encountered difficulties?
He Jiaolong: Yes.
On the one hand, it’s because I’m usually busy at work, working overtime after work to do live broadcasts, and I am physically overdrawn, and there are some conflicts between work, life and live broadcast; on the other hand, I sometimes encounter some heart-wrenching words. Sad and aggrieved, because this is not for me, but I am thinking and looking for a new model suitable for the development of our county. This is what I am trying to explore. Why do I want to spray me?
In addition, I still have some worries. Compared with live streaming, I care more about whether I am a qualified deputy county magistrate, whether I have done my job well, and do not want to be labeled as a so-called "net celebrity."
Yesterday (December 14), an old colleague said that he was rather disgusted with my popularity and related reports because everyone only saw the appearance.
I used to be the secretary of the township party committee in a place called Tianshan Township in Zhaosu County. This old colleague asked me, in Tianshan Township, you have done a lot of real measures to the people, and you have received more respect and recognition than you." Is "net celebrity" more valuable?
I have been thinking about it for a long time. While agreeing with the views of my old colleagues, I think that what I am doing now is not to win the attention of everyone. Behind the Internet celebrities, I must know more clearly who I am?
For whom?
What am i doing?
I think only after thinking about these issues clearly, other issues can be easily solved.
I think that although it became popular this time by accident, facing the audience of the whole network, my original intention was to love my hometown, and my goal was to promote travel destinations.
There is no self-interest, no show, what I showed on the Internet is actually the accumulation and precipitation of previous years of work experience. It is a kind of power that erupted from the deep-rooted love of hometown over the years.
Talking about Cadres Touching the Net
The new era requires us to bravely stand up and explore
Beijing News: "Internet celebrity" is a double-edged sword, and it is also risky.
Do you have an estimate of the risk?
He Jiaolong: Since the media era has brought us new opportunities, some people must come to live public welfare to help farmers live. I am the deputy county magistrate in charge of agriculture in the county, and concurrently serve as the director of the county agricultural office and the party secretary of the Agricultural and Rural Bureau. When I was doing live streaming, I was duty-bound.
I also think that live broadcast of public welfare assistance to farmers is a promising thing. On the one hand, good mountains and rivers require good flow. Zhaosu needs a bridge and link from behind the scenes to the front stage; on the other hand, living standards have generally improved, everyone Need good agricultural products, this is what Zhaosu has.
So who will do this?
Who will pay?
This requires our new era cadres to use their own hard work index to exchange the happiness index of the people. We must stand up. Although we do not need to throw our heads and sprinkle our blood like the revolutionary ancestors in the peaceful era, we also need us to stand up bravely. Explore, be pragmatic and innovate, and be a cadre of the new era with warmth.
Beijing News: Now that Zhaosu County has become a "net celebrity county", what do you plan to do next?
He Jiaolong: We are public officials, and public officials must serve the public for the people, not to become the so-called “net celebrities”.
After the popularity, we must be calmer and stop the live broadcast "cold processing", which is to calm down and concentrate on researching how to further improve our tourism service level and the quality of agricultural products.
Special meetings were held in the county to make arrangements and arrangements for tourism transportation, tourism safety, and tourism hygiene. The corresponding development plan for agricultural products was also formulated.
We try to find a way to make this wave of traffic actually settle down, avoid entertainment and false air, and let the traffic benefit more agricultural products companies, more tourism practitioners, and more people.
I didn't want to be a so-called "net celebrity", and the county didn't want me to become an "net celebrity."
The original intention of the county was to explore and innovate a new road to prosperity through the self-media platform.
Because the Internet age requires us to come from among the masses, where are the masses?
It's on the We Media platform, so I'm here.
There is temptation to flow, but you can't just pursue a one-night explosion, or even speculate for this. Practical work is the real foothold of flow.
Everyone should work conscientiously and steadfastly in their posts.
A14-A15 edition written by Wang Shu, reporter from Beijing News