The du competition stimulates the lenses

"Challenging the most beautiful winter in the world" ... the UAE through the eyes of its people

Fahad Al-Hassawi: “We seek to enable the public to highlight their visions by presenting the most beautiful tourist gems, both known and hidden.”

As part of the initiatives supporting the campaign "The Most Beautiful Winter in the World", "Du", a subsidiary of the Emirates Integrated Telecommunications Company, launched a #the most beautiful_winter_in the world, to capture the most beautiful landmarks of the Emirates with the lens of citizens and residents, and to highlight its most prominent natural, historical and heritage treasures, through the materials they prepare and share for the most beautiful destinations Tourism in various parts of the country, with the support of the Media Office of the UAE government.

The #Best_Winter_In the World Challenge opens the door for competition for influencers, content makers, professional and amateur photographers, and various groups of society, to share creative content on Instagram and Twitter through the hashtag #Challenge_Beautiful_Winter_in the world to present their most beautiful views captured by their lenses, throughout the challenge period, which lasts until January 25 next .

Fahad Al-Hassawi, Acting CEO of Emirates Integrated Telecommunications Company, said: “By launching the Most Beautiful Winter Challenge in the World, we seek to enable our subscribers and the public in all regions of the country, citizens and residents, to highlight their creative visions in presenting the most beautiful attractions and tourism gems, both known and hidden, In all regions of the country and its various topography, highlighting the most beautiful paintings of diversity, culture and nature, which are rich in all the emirates of the country. ”He added:“ It conveys the challenge through the creative content presented by the participants from influencers, content makers, photographers, and various groups of society, the most beautiful image of the Emirates through the eyes of its people. "The door is open to everyone in the country to support the first national campaign of its kind to promote domestic tourism, and to fully present the unified tourist identity of the UAE."

The campaign continues in two phases, the first extending from December 15, 2020 until next January 14, and offers two prizes per week, each worth 25,000 dirhams over four weeks, while the second phase continues over 10 days, from 15 to 25 January, and offers two prizes each. 50 thousand dirhams.

Shedding light on the most prominent treasures of the UAE.

• The competition will continue until January 25th.

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