June 29, 2011. Portrait of Frederic Lefebvre.

// V. WARTNER / 20 MINUTES -

V. WARTNER / 20 MINUTES

Pif is back on newsstands Wednesday in the form of a quarterly titled

Pif le Mag

.

An umpteenth resurrection which is also talked about by its publication director: Frédéric Lefebvre.

Sorry ?

The former minister of Nicolas Sarkozy at the head of a historically communist magazine?

The information amazed many Internet users on social networks.

The former UMP executive, LR then Agir, who was, among other things, Secretary of State for Trade, recounts his professional reconversion in an interview published Monday on the JDD website, to which he assured that he was done with politics, after having resigned from his public functions at the end of 2019. “With a few contributors, we have bought and relaunched Vaillant editions in agreement with

L'Humanité

.

They cover the entire publishing-printing-distribution part of

Pif le Mag,

 ”explains Frédéric Lefebvre, specifying that he obtained the license for Pif and his characters from the communist daily, which holds the rights.

Frédéric Lefebvre is the director of the publication of the new "Pif, le Mag" which comes out on Wednesday.

"We want to give Pif his place as the national hero of our time", he confides. Interview to come on https://t.co/aN1dCD6ZMo to understand his involvement and his projects. Pic.twitter.com/angZNuPA4A

- Cyril Petit (@CyrilPetit) December 14, 2020

Child, he read "Pif" in secret

Its editorial line will be turned "towards ecology, humanism, solidarity, the defense of animals", underlines Frédéric Lefebvre, who confides to the JDD having read "in secret" during his youth the magazine

Pif

, banned by his father " because he considered that it financed the Communist Party ”.

According to him, “Pif has never been political in the sense of the left / right divide.

And that's what makes its strength.

It is reductive to consider that he carried a militant ideology.

What he embodied and which he still symbolizes are the values ​​of humanism and solidarity ”.

Philipe Lefebvre assures us that there will be plenty of gadgets, and is developing several projects (albums, short programs, video games, amusement parks), to restore Pif to “his place as a national hero of our time”.

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