In December, 57 films were released together and nearly a hundred companies divided the box office feast
Our reporter Xie Ruolin
2020 is an extraordinary year for the film industry, and it was not until the end of the year that the film circle became lively.
According to "Securities Daily" reporter statistics, 57 films were released in December.
In the first week of December, 14 movies have been released, including major productions such as "Red Fox Scholar" and "Pokémon: The Evolution of Super Dream".
From the data point of view, in the past week, the national box office revenue was 620 million yuan, and the top three in revenue were "Crazy Primitive 2", "If the Voice Cannot Remember", and "De Violence".
"In December, movies were released in a concentrated manner. On the one hand, due to the backlog of some movies this year, delays in schedules have also affected the return. Many investors hope that they can be released during the year; on the other hand, new works emerge one after another, mainly in comedy film types In the past few years, comedy films have become a major guarantee for box office revenue." An analyst with a film data platform said in an interview with a reporter from the Securities Daily that December is expected to be the best month of the year.
Judging from the upcoming movies, "Emergency Rescue" is scheduled for December 18, "Bomb Disposal Expert 2" is scheduled for December 24, and "Send You A Little Red Flower" is scheduled for December 31. Most popular in the market, the number of people "want to watch" these three films on the lighthouse data platform is 985,200, 572,200 and 381,900 respectively.
According to incomplete statistics from a reporter from the Securities Daily, there are 96 companies behind the 57 films released in December, and there are many listed companies.
For example, "The Bathing King" is produced by Beijing Culture, Ali Pictures, etc., "Warm Hug" is produced by Huayi Brothers, Huanxi Media, etc., and "Emergency Rescue" is produced by Bona Pictures and Tencent Pictures.
As of November 30, the total box office nationwide in 2020 has reached 16.5 billion yuan.
The above-mentioned analysts believe that with the support in December, the annual box office is expected to exceed 20 billion yuan.
Although the overall performance is very different from previous years, but a closer look shows that this year's domestic films performed exceptionally well.
"On the one hand, the cinema did not resume work until July 20, and the attendance rate was limited to about 50% until the eve of National Day. On the other hand, imported films have almost stagnated this year. With support, it is not easy to achieve such results."
In 2019, the total box office of national films was 64.266 billion yuan, of which the total box office of domestic films was 41.175 billion yuan.
It is worth mentioning that the path of film distribution began to change, gradually shifting from offline to online.
On December 4th, Andy Lau was a guest on the Weiya live room "Impact Broadcast" (online roadshow), selling tickets for the live broadcast of "Bomb Disposal Expert 2". A live broadcast sold 660,000 movie tickets, setting a new record for online live broadcast ticket sales.
As early as the end of 2019, the lighthouse platform cooperated with Taobao to launch the "Impact Broadcast" with the thinking-oriented "online redefining roadshow", and successively did online roadshows for the two films "The Beneficiary" and "The Gathering at Southern Station".
Statistics show that the number of viewers in the live broadcast of "The Beneficiary" reached 12 million, and 111,666 movie tickets sold online were robbed within 6 seconds.
The 255,000 movie tickets of "The Gathering at Southern Station" sold out within 6 seconds, and it brought the pre-heated exposure material more than 200 million times and the cumulative viewership of 9.34 million.
During the Golden Rooster and Hundred Flowers Film Festival not long ago, Alibaba Entertainment Film released a new content strategy. Yuan Juan, general manager of Alibaba Pictures’ Lighthouse Integrated Marketing Platform, introduced the film marketing centered on Lighthouse, Taoxiu Light and Shadow, Dark Horse Marketing and Ecological Promotion. matrix.
MCN (Internet celebrity incubation platform) platform Taoxiu Guangying can reach 400+ people, with nearly 300 million fans and 1 billion+ reachable fans.
Li Jie, vice president of Alibaba Group and president of Alibaba Pictures, once said in an interview with a reporter from Securities Daily, “We have seen the influence, driving force and opportunities of MCN business on film announcements. In the future, live broadcasting will definitely become movie announcements. As standard, offline promotional activities will be replaced.” (Securities Daily)