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Oh, what would this Corona winter be without the British royals ?!

At the moment, the best way to survive dark gray Advent evenings is with a bingesession of the fourth "The Crown" season, which deals in detail with the marital problems between Prince Charles and Lady Diana.

And in real life, too, the Windsors provide entertainment around the clock.

Because the royal family has discovered Instagram for themselves: If the social media platform was only used sporadically before the pandemic, for example to please the people with Christmas photos, the Corona year 2020 also marks the digital turnaround for the royals.

The "engagement", ie the interaction with the followers / subjects, was increased dramatically.

The Queen can be seen at the video call on the @theroyalfamily account, and a baking tutorial for Christmas pudding has also been published.

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But the @kensingtonroyal channel, owned by Prince William and Duchess Kate, is particularly active.

The beautiful Kate in particular is regularly put in front of the camera, most recently she published several videos in which she presented her heartfelt concern, "The Early Years", a large-scale study examining the situation of babies and toddlers in Great Britain.

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For parenting content, Instagram is of course the right place.

And a kind of public proof of work for the royals will probably go down quite well with the British in this difficult year - ah, look, they work something, and are not just busy making life difficult for each other!

But it is also interesting that the Duchess of Cambridge is increasingly being portrayed as the anchor of the royal family in modern life.

As a former bourgeoisie, she is apparently supposed to establish a relationship with "normal" humanity.

Now that Harry and Meghan are no longer part of the "company", are making their very own publicity film and the roles of cosmopolitan royals have become vacant, poor Kate has to go it alone to ensure that the British (and the rest of the World, which after “The Crown” definitely doubts the royal system) to sell the royals' raison d'etre: with even more social commitment and even more beautiful blown hair than usual.

And in a strange way it is downright admirable how Kate, in her lint-free wool sweaters and bow-tie blouses, manages the balance between crown and everyday life - thanks to Instagram, you finally get a lot more of that than usual: Kate understands the art, in her video calls from the home, uh, well: palace office, depending on the subject area, listening with interest or emotion, comforting and encouraging, joking and chatting (“Oh, I see a lot of wonderful emojis”) - and yet to radiate a royal dignity, which a) should reassure the Queen about a threatened unusualization of the monarchy, and b) make it clear to the common Instagram user: one of us is somehow not one of us either, Kate.

As the Queen would say: "One could not wish for more."

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