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"The role of my room and I fought a duel to the death. One of us has to go," said

Oscar Wilde

of the role that decorated the room at the Hotel d'Alsace in Paris where he lived.

Coco Chanel

, more determined, transformed the room of the Ritz in the same city where she lived for almost three decades.

In a

Vogue

of the 30s he went out saying: "The basics are enough, if they are in good taste, to personalize even the most banal room."

From

John Lennon

at the Beverly Hills hotel in Los Angeles to

Ernest Hemingway

at the Cuban Ambos Mundo,

Julio Camba

at the Madrid Palace, many Hollywood stars, writers and artists have taken refuge in a hotel room to live among items from the minibar. and mini bathroom soaps.

Living in a hotel was for the few.

Until now.

In its desire to reinvent itself and face the pandemic, B&B Hotels proposes the traveler to emulate these mythical hotel residents by offering

monthly stays

in all its establishments in Spain and Portugal from 500 euros per month.

"Living in a hotel is associated with luxury. It can be very comfortable and pleasant. If it is not done more often it is because it is very expensive. But the occupations we have today allow us to offer rates so that people can enjoy living in a hotel at a more than affordable price ", explains

Lucía Méndez-Bonito

, CEO of B&B Hotels, on the other end of the phone.

Méndez-Bonito assures that the pandemic has made them realize "the capacity that hotels have to host other uses."

Five of its hotels (three in the Community of Madrid and two in Catalonia) were converted into

hospitals

overnight.

Then they implemented the office rooms and now, the monthly stays from 19 euros a day.

Room of the B&B Hotel Madrid Centro.

The rooms available have a

king size

bed

, private bathroom, access to

high-speed Wi-Fi

certified by Bureau Veritas, and free coffee and tea 24 hours a day in the hotel lobby.

"Normally we usually put

the best rooms,

" explains Méndez-Bonito.

"You can keep a

call

perfectly or watch Netflix in your room without any problem."

The basic rate, from 500 euros per month, also includes parking and a weekly cleaning.

From there, what each one wants to add.

"We have hotels in the center of Madrid that have rooms with a terrace. A few months ago it was unthinkable, but today you can allow yourself to live watching the Puerta del Sol clock from your room -with interior design by Luis Vidal + architects-. Or in the Fuencarral street. But you can also go to Lisbon or Coimbra to spend a month. Or to Almería, to the beach. Or in the center of Vigo ...

For the same thing that costs you a rental or even less

you can do it ".

According to the chain, the proposal can attract young people tired of sharing a flat, as well as professionals who

telecommute

and who want to travel from city to city and from month to month.

In less than a week since launch they have seen "5% more bookings."

Méndez-Bonito, who lived for two years in a hotel in Shanghai, says that when you live in a hotel, it "ends up becoming

your family

."

They saw it this spring during the worst of the pandemic.

"After serving as a hospital last spring, there have been precious stories of friendship between the health workers and the reception that continue to this day."

According to the criteria of The Trust Project

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