The camera can not be unscrupulous to capture "stealing face" without feeling

　　Recently, a video of "wearing a helmet to see a house" circulated on the Internet.

Why do consumers wear helmets to inspect houses?

Because many sales offices have installed face recognition systems, even wearing a mask can recognize faces.

According to a report from the Southern Metropolis Daily, some real estate industry insiders said that "every company has a similar system."

The face recognition camera has the same appearance as the surveillance camera. There is no facial recognition prompt at the sales office, and sales staff will not mention it.

Without knowing it, consumers' "faces" have been stolen in large numbers.

　　In recent years, face recognition technology has advanced by leaps and bounds. It seems that ordinary cameras can capture images without feeling, and they can be uploaded to the cloud simultaneously to achieve permanent storage. Some companies promote the use of their system even if they wear a mask, the recognition rate is still as high as 97.77%-just by The evaluation of technical level, of course, reflects the progress of science and technology.

However, once the technology is used for improper purposes, the more advanced it is, the greater the harm.

There has been a lot of news about face recognition recently, and the "first case of face recognition" has also been pronounced.

The feeling is that, regardless of who it is, as long as he is willing, he can steal our "face" unscrupulously.

　　The reason why the sales office wants to "steal face" is to confirm whether consumers are visiting for the first time in order to implement corresponding promotional offers; second, to distinguish between "natural visiting customers" and "channel customers" in order to judge a certain buyer What type of customers are they, and to whom should the commission be issued.

To put it bluntly, they are all for saving sales costs and pursuing management convenience, and have nothing to do with user rights.

　　Face recognition is actually a process in which biological information is collected.

We all know that biological information is unique and lifelong, and once leaked, it is extremely harmful.

Almost all those who have bought a house have experienced frequent harassment by real estate companies and intermediaries.

Compared with the leakage of phone numbers, the harm of face recognition information leakage is more permanent.

You know, our "face" is not only tied to our mobile phone, but also tied to our property.

　　Article 1035 of the Civil Code clearly stipulates that the processing of personal information shall follow the principles of lawfulness, fairness, and necessity, and shall not excessively process it, and meet the following conditions: (1) The consent of the natural person or his guardian is obtained, but the laws and administrative regulations have otherwise Except as provided; (2) Disclosure of information processing rules; (3) Explicitly state the purpose, method and scope of information processing; (4) Not violating laws, administrative regulations and agreements between the parties.

The processing of personal information includes the collection, storage, use, processing, transmission, provision, and disclosure of personal information.

　　According to this provision, the law has actually set the bottom line for the application of face recognition technology, that is, except for law enforcement activities as otherwise provided by laws and regulations, no institution, enterprise or individual has the right to do without the consent of others. , Collect, store, and use other people’s facial biometric information at will, let alone investigate and track the private lives of others through face recognition technology.

　　Unauthorized identification and acquisition of facial biological information threatens consumers' personal biological information security.

The report mentioned that "every developer has it", indicating that illegal face recognition has formed a certain unspoken industry rule, and serious management must be carried out as soon as possible.

Whether there are similar situations in other industries should also be investigated.

The consumer's face is not an owner, and "stealing the face" cannot be unscrupulous.

Regulatory protection should also be “upgraded” in time to make the public feel safe.

　　Source of Shu Shengxiang: China Youth Daily