China News Service, Changzhi, November 23 (Yang Jing) "Hello everyone, now I’m showing you carrots grown by villagers in Dongwanhu Village. You can see that the carrots in front of me are uniform and bright in color. Our carrots do not use chemical fertilizers or pesticides. They are natural and pollution-free. They have a good taste and high nutrition..." On the 23rd, in the direct sale room of agricultural products in Dongwanhu Village, Baodian Town, Changzi County, Changzhi City, Shanxi Province. Village Party Branch Secretary Niu Huajun and Deputy Secretary Wang Shujun are incarnations of network anchors, introducing local special agricultural and sideline products.
Live broadcast of agricultural products sales in Dongwanhu Village, Baodian Town, Changzi County.
Photo courtesy of Niu Huajun
Baodian Town, Changzi County is located in the Shangdang Basin, with fertile land and shallow groundwater level. It is an important grain and oil production base.
The traditional local farming is mainly carrots, potatoes and wheat.
Niu Huajun told reporters that Dongwanhu Village grows more than 500 acres of carrots, with an annual output of 3.5 million jin, but good vegetables are also afraid of deep alleys. Because the village is located in a remote area, carrot sales channels are limited. In the past, it was only purchased by merchants and villagers. It is difficult to attract new customers and sometimes even slow sales.
In order to solve the problem of agricultural product sales, the village actively integrated into the e-commerce platform based on the actual situation, and studied the establishment of a live broadcast platform in Dongwanhu Village to help villagers broaden income channels.
"After the live broadcast platform was launched in October, carrots sold tens of thousands of catties during the trial broadcast, and merchants from all over the world kept calling to make reservations," said Niu Huajun.
In order to solve the problem of agricultural product sales, Dongwanhu Village actively integrates into the e-commerce platform based on actual conditions, and studies the establishment of a live broadcast platform for Dongwanhu Village to help villagers broaden income channels.
Photo courtesy of Niu Huajun
After becoming an anchor personally and experiencing a live broadcast of goods, Niu Huajun has a clearer idea of the future sales of special agricultural products in the village, and he is more confident in helping villagers get rid of poverty and become rich.
In addition to the village secretary, the villagers of Dongwanhu Village have also become anchors, trying to shout and sell their own high-quality agricultural products in front of the live broadcast camera.
Pan Sanqing, a farmer in the village, is full of confidence in the live broadcast of goods: "Since the launch of the live broadcast platform for agricultural products, the sales of our agricultural products have gradually improved, and the products have been sold at good prices. Our farmers' money bags have been bulging."
In recent years, live broadcasts in rural areas have gradually become popular among the general public. Unlike ordinary live broadcasts by online anchors, villagers are actively promoting high-quality rural products with "the hope of the whole village".
During the Double Eleven period, Dongwanhu Village sold more than 20,000 catties of special agricultural products.
Niu Huajun said that they will refer to the data from online sales this year to guide the village's planting next year.
"The village has increased farmers’ income by testing the water’s live broadcast of goods, and achieved good results. In the next step, we will increase e-commerce publicity, use e-commerce live broadcast platforms, and continue to develop wider sales channels, so that the village’s rich white Special agricultural products such as radishes, sweet potatoes, and crispy dried rolls have been promoted to the whole country." Niu Huajun said.
During the Double Eleven period, Dongwanhu Village sold more than 20,000 catties of special agricultural products.
Photo courtesy of Niu Huajun
In addition to carrying goods online to broaden sales channels, the village party branch also led the villagers to study abroad, and combined actual research to formulate a long-term development plan for Dongwanhu Village.
In order to improve the quality of agricultural products, the village established Wanhuxiang Agricultural Products Development Company to conduct deep processing of carrots and other products.
In addition, the village actively builds a modern agricultural park, hoping to embark on an ecological green agricultural road integrating facility agriculture, modern agriculture, and sightseeing agriculture, and open up a new path for rural revitalization.
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