Hong Kong businessmen's online marketing expands business opportunities
"The epidemic has changed procurement patterns and habits. Our latest survey shows that in the face of normalization of epidemic prevention and control, Hong Kong businessmen will generally adjust their business strategies. 69% of respondents will expand online sales channels, and 56% will increase With regard to online marketing efforts, 57% will open up new markets and 47% will speed up the use of new technologies.” The Hong Kong Trade Development Council recently held an online media press conference. Vice President Zhou Qiliang said that Hong Kong’s trade activities increased significantly in the third quarter. The rebound has rebounded. Hong Kong companies' participation in online exhibitions, expansion of online sales channels and increased online marketing will help expand emerging markets.
Tap into emerging markets
Zhou Qiliang pointed out at the press conference that under the epidemic, there is a chance in danger.
After 10 months of the epidemic, Hong Kong businessmen have generally adapted and adjusted their business strategies to deal with the new normal after the epidemic.
In response to the ever-increasing market demand for online commerce platforms, the HKTDC launched an upgraded version of the "hktdc.com Procurement" platform at the end of October, using artificial intelligence and machine learning technology to enhance buyer and seller matching efficiency, and set up free online classes to support small and medium-sized enterprises Companies enhance their digital marketing capabilities.
"In the past month, Hong Kong businessmen have found new business opportunities on the upgraded platform to expand into new markets." Zhou Qiliang introduced that a local gift dealer said that on the upgraded platform, they received an average of 20 to 30 buyer orders per day.
In addition to the traditional European and American buyers, there are also some emerging Nordic and Central European buyers trading with him.
In addition, suppliers or purchasers who have never been to offline trade exhibitions also participate in exchanges through online platforms.
These positive phenomena reflect the advantages of making good use of online business tools.
Back to the mainland platform
At present, the Federation of Hong Kong Industries, different provinces and cities in the Mainland and the Council for the Promotion of International Trade, as well as business organizations in Japan, Italy, South Korea, and Qatar, have set up special areas on the hktdc.com procurement platform to focus on promoting the products of their member companies. Regional advantageous industries and characteristic brands.
Zhou Qiliang specifically pointed out that Hong Kong businessmen can strengthen cooperation in economies that have signed a "Free Trade Agreement" with Hong Kong, such as Mainland China and ASEAN.
"Mainland China is the only economy in the world that is expected to maintain positive economic growth this year. Together with the domestic and international dual-cycle development strategy, it will drive more consumer demand. As the most important exhibition procurement hub in Asia, Hong Kong can assist Mainland companies in introducing Hong Kong. Even brands and products around the world." Zhou Qiliang said.
At the press conference, Zhou Lizhao, partner of IBM Global Business Consulting Services and general manager of Hong Kong, said that businessmen need to pay attention to the changing market, including changes in consumer behavior, especially millennial consumers who prefer to use mobile devices to buy goods. And service habits, the use of data, the cloud, and innovative technologies to optimize the relationship between buyers and sellers.
Hold a large exhibition
To help Hong Kong companies expand online marketing opportunities, the TDC will hold the "Autumn Purchasing Exchange Online Exhibition" from 16th to 27th of this month.
It is reported that the "Autumn Purchasing Exchange Online Exhibition" with the theme of "New Connected World, Leaping over the New Normal" will have 2,600 exhibitors from 33 countries, including 37 regional pavilions, and present the latest products from 11 industries, including electronics, Houseware, lighting, outdoor lighting, environmental technology, gifts and premiums, toys, baby products, stationery, glasses and watches provide a one-stop online procurement platform, allowing buyers and suppliers to continue to explore more cross-industry business opportunities online. Greet the business opportunities of the new year.
Zhou Qiliang introduced that the "Autumn Purchasing Exchange Online Exhibition" also added 3D virtual exhibition booths, such as the "Green in Hong Kong" online tour of the Environment Bureau of the Hong Kong Special Administrative Region Government to introduce the latest environmental protection facilities, and virtual reality demonstrations of the latest noise reduction system.
In addition, glasses, toys, and baby products all have unique 3D virtual exhibition booths designed by exhibitors.
Wang Lingxi