The satirical Wednesday weekly announces a long-awaited transformation in its daily issue.
"Le canard enchaîné" is the last major national newspaper to have no digital offer worthy of the name.
He was kind of the last of the Mohicans.
But
The Chained Duck,
which appears every Wednesday,
announces in its edition of the week finally taking the turn of the 21st century.
The satirical newspaper will indeed (finally) develop its online offer.
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The end of all paper
The major national newspapers have long offered very comprehensive websites and mobile applications, with articles available only digitally, some of which are chargeable.
For its part,
Le canard enchaîné
offers on its site only the Unes of its paper issues, and their access in pdf format.
Today, the weekly is therefore announcing its big change: Le
Canard
promises a real website, complete, easy to access and user-friendly.
It will also offer different subscription formulas.
Content that should also transform its strategy on social networks.
It consists for the moment mainly of austere tweets announcing the front page and the headlines.
TOMORROW IN THE DUCK
The confidential report on the flaws in the fight against Covid
- @canardenchaine (@canardenchaine) October 27, 2020
This small revolution of the weekly was accelerated by the bankruptcy of the distributor Presstalis.
This crisis shook up the French press.
She turned the accounts of the
Chained Duck
in the red, for the first time in its history.
But don't panic: in 2019, the weekly's losses represented only 0.2% of its operating revenues, not enough to threaten the survival of the newspaper.