[Concurrent] Zhang Yongfu, the fourth generation descendant of the silversmith family, Qiandongnan Miao and Dong Autonomous Prefecture, Guizhou Province
In the past, there were about two hundred masters who made silver jewellery in our village, but now there may be (only) ten.
There is no business in the shops, and we have nothing to do.
[Explanation] Zhang Yongfu, 40, lives in Qiandongnan Miao and Dong Autonomous Prefecture in Guizhou Province, known as the "Crown of Intangible Heritage and Capital of Silver Ornaments".
After making silver jewellery for almost half a lifetime, Zhang Yongfu has seen many stories about his friends leaving their hometown because of the difficulty of making a living.
Nowadays, with a wide variety of intangible cultural heritage handicrafts on the market and a small audience, it is difficult to sell in development.
How can the bottleneck be broken?
Just as Zhang Yongfu was at a loss, a female college student who had just graduated from university brought him new hope for development.
[Concurrent period] Pan Xue, silver jewelry producer, Kaili City, Qiandongnan Miao and Dong Autonomous Prefecture, Guizhou Province
My name is Pan Xue, I was born in 1997 and just graduated from my senior year this year.
Every (girl) in our southeast Guizhou has a costume.
My own costume was made by the master. At that time, I was able to watch the master make it with my own eyes, so I was particularly interested in it (the craftsmanship) at that time.
[Explanation] Under the grapefruit tree, with ponytails and blue printed linen, Pan Xue is making silver jewelry with tools...In the village where male silversmiths gather, Pan Xue's appearance can be regarded as a rare scene. .
After officially entering the silver jewelry industry, Pan Xue knew the challenge. The production of silver jewelry not only takes a lot of time, but also consumes energy.
[Concurrent period] Pan Xue, silver jewelry producer, Kaili City, Qiandongnan Miao and Dong Autonomous Prefecture, Guizhou Province
Girls will have less strength, such as beating silver. I haven't beaten a few times when I hammered the silver bar. The silver bar is already cold, (I have to) burn it again, and then perform the forging again.
(In addition) When squeezing the filament, you must align the two rulers, put the wavy filament in the (outer ring), push it with your hands (both sides), push one or two together slowly, so that it will wear off Several layers (finger skins), and even bleeding several times, this thing cannot be done with a machine.
[Explanation] In the silver products produced by Pan Xue, the reporter found that, out of the traditional product patterns, the patterns created by Pan Xue added rich modern elements.
In order to let customers know more about the silver jewelry she made, she also recorded short videos of the silver jewelry, using different stories to convey the culture behind the silver jewelry.
[Concurrent period] Pan Xue, silver jewelry producer, Kaili City, Qiandongnan Miao and Dong Autonomous Prefecture, Guizhou Province
I think the things you make by hand are more warm and soulful. You wear a bracelet and your parents give it to you. She definitely hopes that you can grow up safely and healthily. In fact, every piece of jewelry has something behind it. There is a story. Miao silver jewelry is a kind of accumulation of love and a kind of inheritance of love.
[Live Voice] Pan Xue live broadcast live
[Explanation] Pan Xue and her team worked hard to expand the sales of silver jewelry.
In addition to shooting short videos, Pan Xue also launched a live broadcast. In the live broadcast room, she put on beautiful Miao costumes and helped netizens try on various silver jewelry over and over again.
The style close to life and the humorous live broadcast style make her products quite popular.
[Concurrent period] Pan Xue, silver jewelry producer, Kaili City, Qiandongnan Miao and Dong Autonomous Prefecture, Guizhou Province
(Always) stick to the live broadcast. One day after we sent the dowry video, there were more than 4,000 people in the live broadcast room that night, and they sold 50,000 (RMB) on the spot.
In fact, we can rely on the webcast to make our things more direct and intuitive for everyone to see.
[Concurrent] Zhang Yongfu, the fourth generation descendant of the silversmith family, Qiandongnan Miao and Dong Autonomous Prefecture, Guizhou Province
I haven't thought about these (sales methods) before. Shooting short videos and online publicity will let more people know about our Miao silver jewelry and the culture of ethnic minorities, which has greatly improved our business than before.
[Explanation] The arrival of Pan Xue gave Zhang Yongfu a taste of the sweetness of the development of handicraft production brought by the Internet.
This is why Pan Xue insisted on returning home to inherit and develop silver jewelry making skills despite the opposition of his family.
Pan Xue told reporters that at present, she is still working hard towards a bigger goal.
[Concurrent period] Pan Xue, silver jewelry producer, Kaili City, Qiandongnan Miao and Dong Autonomous Prefecture, Guizhou Province
After increasing our sales, we invite all their skilled and older craftsmen back, and then we will do it together (inheritance and development). We must (work hard) to let all the craftsmen feel that we You can really eat with craftsmanship.
Reporter Yuan Chao reports from Qiandongnan, Guizhou
Editor in charge: [Wang Kai]