China News Service, Jinhua, November 12 (Chai Yanfei and Xi Jinyan) On the 12th, a special media meeting was held in Hengdian.

The guest speaker seated on the stage was Hengdian's legendary "star"-Xu Wenrong, founder of Hengdian Group and honorary chairman of the Hengdian Fourth Communist Party Committee.

　　The silver-haired Xu Wenrong is 86 years old. After building the Hengdian Film and Television City and the Old Summer Palace, he has embarked on a new dream-seeking journey-organizing the Hengdian cultural relics and art market to make the folk collection of cultural relics "live" Get up, let China's cultural and cultural industry "strong".

　　"Life is a process of constantly pursuing dreams." At the meeting, talking about his "cultural dream", Xu Wenrong was full of energy.

　　Xu Wenrong's "Wenbo Dream" began in 2008.

On February 18, 2008, Xu Wenrong, who was more than ancient and rare, officially announced that Hengdian will invest 20 billion yuan to build the New Yuanming Garden, of which 7 billion yuan will be used for basic construction and 13 billion yuan will be used for the recovery of the cultural relics of the Yuanmingyuan.

　　From the initial "reconstruction of the Old Summer Palace" to the later "reconstruction of 95% of the Old Summer Palace, the addition of eight famous buildings, and the reconstruction of the Kangxi Palace", Xu Wenrong had a deeper understanding of the magnificent material civilization in the Old Summer Palace.

　　Over the past 12 years, the leader of the Hengdian cultural industry has not only spent huge sums of money to collect more than 175,000 works of art in more than 90 categories, he has also spoken out for private collections on various occasions where experts gather, and constantly updated the collection concept of the industry. .

　　Twelve years have passed, and the dream that was once considered a whimsical dream by the outside world is gradually shining into reality.

The details of the "Garden of Ten Thousand Gardens" described by the French writer Hugo were basically restored under Xu Wenrong's efforts. The "First Pavilion" with a building area of ​​35,000 square meters reproduced the use of marble, jade, The dream of bronze and porcelain construction; the "Wanzun Tower" where thousands of Buddha statues are gathered, the wildlife herbarium where "exotic animals" gather from all over the world, and the jewellery and jade artworks scattered in the various buildings of the Yuanming New Garden decorate this The garden also provides visitors with a physical "index" to interpret this period of history.

　　It is the goal of many collectors to realize asset appreciation by collecting cultural relics and artworks, but Xu Wenrong is an "exception."

In Xu Wenrong's view, things are longer than human lives. It is fundamental to realize cultural inheritance and maintain civilization through material carriers.

Provided by Xu Wenrong, founder of Hengdian Group and Honorary Chairman of the Hengdian Fourth Communist Party Committee, Hengdian

　　"Through these collections, everyone can understand China's history, the creativity of Chinese people, and strengthen the confidence and determination to realize the Chinese dream." Xu Wenrong said.

　　In the early years, Xu Wenrong “moved” the collection of endangered ancient buildings to Hengdian and built the Ming and Qing Ancient Residence Expo City, which not only provided filming locations for the crew, but also became a favorite tourist destination for tourists.

This once controversial practice of protecting ancient buildings from other places is now recognized by more and more people.

　　Today, Xu Wenrong has not stopped "collecting in", and at the same time thinking about how to "live" the collection resources to benefit more people.

　　The trillion-level cultural and museum industry is regarded as a new growth driver for China's economic development.

Some experts believe that the development of the cultural and cultural industry can not only promote traditional Chinese culture, but also attract more jobs.

　　In order to promote the development of the cultural and cultural industry, the China Hengdian Cultural Relics and Art Market, organized by Xu Wenrong, will open on November 13.

The reporter learned that China Hengdian Cultural Relics and Art Market is mainly engaged in the display, trading, auction, appraisal, evaluation, training, and processing and customization of cultural relics, arts and crafts, and tourist products.

The core area of ​​the first phase of the big market is dominated by independent exhibition halls, divided into jade miscellaneous, porcelain, painting and calligraphy areas, with a total of more than 300 rooms, each with an area of ​​48 square meters, integrating exhibition halls, trading and other functions, and is located in China Take the lead in launching the trial of three verifications of cultural relics and artworks (authenticity, right and value) to test the financialization of artworks.

　　"The establishment of the China Hengdian Cultural Relics and Art Market is to showcase the folk collection culture, stimulate the vitality of folk cultural relics and art collections, let the cultural relics and art tell the history of the development of Chinese civilization, and enhance cultural self-confidence and family and country feelings." Xu Wenrong said.

　　From "collecting but not hiding" to preparing the market, this is the old man's tireless cultural aspirations, as well as his cultural self-confidence from the inside out and from the bottom of his heart.

Xu Wenrong believes that collection is the never-ending foundation of mankind, nation, and country, as well as the fundamental lifeline that continues its long history and culture.

The vigorous development of folk collection culture in Hengdian will help to inherit Chinese culture, and it will also help enrich the spiritual and cultural life of the people of Hengdian and the whole country, and promote the development and prosperity of the cultural industry.

　　"Today's cultural relics were once daily necessities of the ancients, and today's creations may become cultural relics in the future." To escape economic value, let cultural relics "live" and the market "flow", allowing more people to get closer to Chinese culture and understand Chinese history-this is Xu Wenrong's original intention and dream.

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