Sport: an economic opportunity for Africa?
Audio 48:30
The Cairo International Stadium, Friday July 19, before the Senegal-Algeria final.
RFI / Pierre René-Worms
By: Emmanuelle Bastide
50 min
Sport represents a growing weight in the global economy.
According to the Economic, Social and Environmental Council (Cese), this sector represents around 2% of global GDP, or nearly 1200 billion euros.
Publicity
With world-famous athletes, the organization of major events such as the African Cup of Nations, Africa is still far from the socio-economic benefits that it could expect.
How to make sport a development tool for the continent?
What are the necessary conditions for the development of a sports market?
Olivier Pron
, journalist in the sports department of RFI
Robins Tchale Watchou,
Director of Vivendi Sports, President of the Federation of African Sports Associations and Unions.
Amadou Gallo Fall,
President of the Basketball Africa League, a basketball club competition in Africa launched with the support of FIBA and the NBA.
Séné Ossebi,
Director of Operations of Sport News Africa, pan-African, 100% digital media for sports news.
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