A Picard store in Paris, illustration -
JOEL SAGET / AFP
The Picard frozen food group will extend its delivery service to all of France from November 17, in partnership with the Chronopost subsidiary Chronofresh, according to a press release on Monday.
This service "reinforces an important territorial network with 1,030 physical stores in France", underlines the company, which in June appointed a new executive president, Cathy Collart Geiger, to replace Philippe Pauze.
"To complete home delivery and respond to a now widespread use, the Click & Collect service has been deployed in 33 pilot stores located in Paris and the Paris region, in Marseille and in Provence and in the North", specifies Picard, which plans to extend this service "gradually" in 2021.
1.5 billion euros in turnover
Founded in 1973 by Armand Decelle on the foundations of a company selling ice creams that had existed since 1906, the brand was owned between 1994 and 2001 by Carrefour.
Present in particular in Belgium, Great Britain, Japan and Singapore, it claims approximately 1.5 billion euros in annual turnover and some 5,000 employees.
The French family group Zouari became Picard's second shareholder at the end of January, alongside Lion Capital LLP, the majority shareholder, after having bought the shares of the Swiss group Aryzta, which was seeking to withdraw.
Society
Containment: "The" click and collect "will not save us", say booksellers in Pays-de-la-Loire
Society
Confinement in Toulouse: A thousand small bosses lie down on the Capitol to cry out their will to live
Confinement
Coronavirus
Covid 19
Society
epidemic
Delivery